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Branding

Build a brand people recognize, trust, and remember

Branding is more than just how your business looks — it’s how people experience you. A strong brand helps you stand out, feel consistent, and create meaningful connections with your audience. It sets the tone for everything you say and do, and supports long-term growth across all your marketing efforts.

Branding

What Is Branding?

Branding is how people recognize your business and how it makes them feel.

It’s your look, your voice, your message, and the overall impression you leave behind.

From your logo and colors to your tone of voice and values, branding brings everything together so your business feels clear, consistent, and memorable wherever people encounter it.

Why Branding Matters

Good branding helps people trust you and remember you.
It makes your business easier to recognize, easier to relate to, and easier to choose.

When branding is clear and consistent, all your marketing works better. Without it, even great campaigns can feel disconnected or confusing. Strong branding gives your business a solid foundation to grow on.

How Branding Works

Branding starts by getting to know your business, your audience, and what makes you different.
From there, we shape a clear brand direction and bring it to life through visuals, messaging, and guidelines.

Once your brand is defined, it’s used consistently across your website, marketing, and communications — and evolves naturally as your business grows.

Services

Brand Guidelines

From 4 Credits

Brand Guideline Amendments

From 8 Credits

Mini Brand Guideline

From 32 Credits

Online Brand Guideline

Branding
From 40 Credits

Full Brand Guideline Creation

Visual Identity

From 4 Credits

Colour palette development

From 4 Credits

Logo Amendments

From 6 Credits

Typography system design

From 8 Credits

Iconography & graphic elements

From 12 Credits

Logo refresh / evolution

From 20 Credits

Sub-brand or product branding

Branding
From 24 Credits

New logo design

Brand Strategy

From 8 Credits

Brand personality & tone of voice

From 8 Credits

Mission, vision & values definition

From 12 Credits

Audience & competitor brand analysis

From 16 Credits

Brand positioning & messaging framework

Tone of Voice & Messaging

From 4 Credits

Copy examples (headlines, CTAs, intros)

From 4 Credits

Key phrases & language rules

From 5 Credits

Internal brand language guide

From 6 Credits

Messaging pillars

From 8 Credits

Brand tone of voice development

Brand Implementation

From 4 Credits

Supplier / partner brand handover

From 6 Credits

Brand consistency audits

From 6 Credits

Brand rollout planning

From 8 Credits

Internal brand training

Rebranding & Brand Evolution

From 16 Credits

Brand repositioning

From 20 Credits

Brand modernisation

From 24 Credits

Partial rebrand

From 32 Credits

Brand merger or consolidation

From 60 Credits

Full rebrand

Brand guidelines are the compass that keeps your brand's voyage steady and true across the tumultuous seas of the marketplace.

Harry Morrow, Director -We Do Your Marketing

Helpful resources, expert guidance, and tools to support your Marketing decisions.

Why We’re Different

Most marketing companies focus on channels and tactics.
We focus on reaction.

Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.

Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.

The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.

Want to see how this approach works in practice?

Frequently Asked Questions About Branding
We have complied a list of questions that are often asked about Branding and how it can help your business. If you can’t see the answer to a question you have, please contact us today!

Branding is how your business looks, sounds, and feels to people. It includes your visual identity, messaging, tone of voice, and the overall experience you create across all touchpoints.

Branding defines who you are and how you’re perceived. Marketing is how you promote your products or services. Strong branding makes marketing more effective and consistent.

Yes. Branding isn’t just for new businesses. Established brands often refresh or refine their branding to stay relevant, consistent, and aligned with business goals.

It can include brand strategy, visual identity, messaging, tone of voice, brand guidelines, and support applying the brand across key channels.

Timelines vary depending on scope, but most branding projects take a few weeks to a few months from discovery to final delivery.

Branding supports sales by building trust, recognition, and credibility. While it’s not a direct sales tactic, strong branding makes customers more confident in choosing your business.

Yes. We can refine, evolve, or build on your current brand rather than starting from scratch, depending on your needs.

We start with discovery and collaboration. By understanding your goals, audience, and values, we ensure the brand feels authentic and aligned with your business.

Branding principles work across industries. We adapt the approach to fit your market, audience, and business model.

You’ll receive clear brand guidelines and assets, and we can continue to support you with rollout, updates, and ongoing brand management if needed.