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Advertising (PPC)

Targeted visibility designed to drive immediate action

Advertising allows you to appear exactly where and when your audience is ready to act.

Unlike organic channels that build over time, PPC (Pay-Per-Click) campaigns generate controlled, measurable visibility on demand. When structured properly, advertising doesn’t just drive traffic — it drives the right traffic, at the right moment, with a clear objective.

Pay Per Click (PPC) Marketing

What Is Advertising (PPC)?

PPC advertising is a paid strategy that places your business in front of users through platforms such as:

  • Google Ads
  • Meta Ads (Facebook & Instagram)
  • LinkedIn Ads
  • Microsoft Advertising

You pay when someone clicks, views, or interacts — depending on campaign type.

It’s a performance-driven channel built around intent, targeting, and measurable outcomes.

Why Advertising (PPC) Matters

Advertising gives you speed and control.

It allows you to:

  • Capture demand instantly

  • Launch new services quickly

  • Test offers before scaling

  • Reach specific audiences precisely

  • Scale what works

While organic channels build authority over time, PPC ensures you’re visible during high-intent moments — when decisions are being made.

How Advertising (PPC) Works

Effective PPC aligns three key elements:

1. Targeting

Identifying who should see the ad based on behaviour, intent, demographics, or interests.

2. Messaging

Crafting ads that match the user’s mindset at that specific moment.

3. Conversion

Ensuring landing pages and tracking systems are optimised to turn clicks into measurable results.

When targeting, messaging, and conversion work together, performance improves sustainably — not just temporarily.

Services

Strategy & Planning

From 8 Credits

Audience targeting research

In-depth research to identify and reach the audiences most likely to convert
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From 8 Credits

Campaign strategy development

A data-led paid advertising strategy designed to maximise your return on investment
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From 8 Credits

PPC discovery & audit

A thorough review of your PPC activity to identify wasted spend and untapped opportunities
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From 12 Credits

Offer & funnel planning

Aligning your paid ads with the right offers and funnels to drive quality leads and sales
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Account Setup

From 6 Credits

Conversion tracking setup

Accurate conversion tracking so you know exactly which ads are driving real business results
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From 6 Credits

LinkedIn Ads account setup

A LinkedIn Ads account configured to target professionals and decision-makers effectively
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From 10 Credits

Google Ads account setup

A fully configured Google Ads account ready to start generating clicks and conversions
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From 10 Credits

Meta Ads account setup

A professionally set up Meta Ads account to reach your audience on Facebook and Instagram
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From 16 Credits

Analytics integration

Connecting your ad platforms with analytics tools for a complete view of performance
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Campaign Creation

From 6 Credits

Shopping campaign setup

A shopping campaign that showcases your products to buyers actively ready to purchase
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From 10 Credits

Social ad campaign build

A social ad campaign built to engage your target audience and drive results on social platforms
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From 12 Credits

Display campaign build

A display campaign that keeps your brand visible and top of mind across the web
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From 12 Credits

Remarketing campaign setup

Targeted ads that re-engage previous visitors and bring warm prospects back to convert
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From 12 Credits

Search campaign build

A fully built search campaign designed to capture high-intent customers actively looking for you
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Creative & Copy

From 6 Credits

A/B ad testing setup

Structured split tests that reveal which ad variations deliver the strongest performance
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From 6 Credits

Landing page alignment & recommendations

Ensuring your ad landing pages are aligned and optimised to convert more of your paid traffic
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From 6 Credits

Visual ad creative design

Scroll-stopping ad visuals designed to capture attention and reinforce your campaign message
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From 8 Credits

Ad copywriting (per campaign)

Persuasive, tested ad copy crafted to drive clicks and conversions for each campaign
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Optimisation & Scaling

From 4 Credits

Bid strategy optimisation

Fine-tuning your bidding approach to get the most from your ad budget
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From 4 Credits

Performance review & optimisation

Ongoing analysis and improvements to keep your campaigns performing at their peak
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From 8 Credits

Audience refinement

Refining who sees your ads to improve relevance, reduce waste and increase conversions
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From 8 Credits

Conversion rate optimisation support

Expert support to increase the percentage of ad clicks that turn into customers
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Advertising isn’t about spending money — it’s about buying attention at the right moment. When targeting, messaging, and landing experience align, paid traffic becomes predictable rather than risky.

Harry Morrow, Director - We Do Your Marketing

Advertising (PPC) Resources

Helpful resources, expert guidance, and tools to support your Marketing decisions.

The Cost of Visibility: How Apple’s Policies are Reshaping Digital Marketing
See This Resource
Unravelling the Google-Apple Advertising Revenue Relationship: A Deep Dive into Digital Marketing Dynamics
See This Resource
Harnessing AI to Streamline Advertising: How Google is Automating Ad Creation with ML and Generative AI.
See This Resource
Leveraging Microsoft Ads on Alternative Platforms After Twitter’s API ChangeUps
See This Resource
Understand Your Google Ads Marketing Activity
See This Resource

Advertising (PPC) Prices

Helpful resources, expert guidance, and tools to support your Marketing decisions.

The Cost of Visibility: How Apple’s Policies are Reshaping Digital Marketing
See This Resource
Unravelling the Google-Apple Advertising Revenue Relationship: A Deep Dive into Digital Marketing Dynamics
See This Resource
Harnessing AI to Streamline Advertising: How Google is Automating Ad Creation with ML and Generative AI.
See This Resource
Leveraging Microsoft Ads on Alternative Platforms After Twitter’s API ChangeUps
See This Resource
Understand Your Google Ads Marketing Activity
See This Resource

Why We’re Different

Most marketing companies focus on channels and tactics.
We focus on reaction.

Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.

Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.

The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.

Want to see how this approach works in practice?

More About How We Work
Frequently Asked Questions About Advertising (PPC)
We have complied a list of questions that are often asked about Advertising (PPC) and how it can help your business. If you can’t see the answer to a question you have, please contact us today!

Campaigns can generate traffic immediately after launch, though optimisation improves performance over time.

It depends on your audience and objective. Search ads work well for high intent; social ads work well for awareness and targeting.

Budgets vary by industry and competitiveness. We define spend based on objectives and expected return.

Yes. We handle messaging, visuals, and structure to align with campaign goals.

Search captures existing demand. Social creates or influences demand.

We implement tracking systems that measure conversions, leads, and key performance indicators.

Yes. Auditing and refining underperforming accounts is a common request.

Without strategy, yes. With structured targeting, tracking, and optimisation, risk becomes controlled and measurable.

Campaigns are monitored regularly, with performance reviews and optimisation adjustments ongoing.

No. PPC provides speed and scale; SEO builds long-term authority. They often work best together.