Who are HeartSafe and what were they looking for?
HeartSafe is the UK’s leading Public Access Defibrillator website. Their aims and principles have not changed for many years with saving lives being their first and foremost objective.
They were looking for a new website that would improve product sales across the website.
TEXT NOT DONE Developing Ideas For Product Pages
The first step once we realised that the current design wasn’t going to work was to look at the fonts that we could use within the new logo. The dark blue represents the original font, while the light blue represents the new font we choose. When choosing this font, we looked at Google Fonts to decide on what font to use to ensure maximum compatibility. This also included a slight colour adjustment as well to make the colours pantone and web safe as well as darker and bolder.
Jan 2019
Aug 2022
Oct 2022
Developing Ideas For Home Page
The first step once we realised that the current design wasn’t going to work was to look at the fonts that we could use within the new logo. The dark blue represents the original font, while the light blue represents the new font we choose. When choosing this font, we looked at Google Fonts to decide on what font to use to ensure maximum compatibility. This also included a slight colour adjustment as well to make the colours pantone and web safe as well as darker and bolder.
Jan 2022
Sep 2022
Developing Ideas For Home Page
The first step once we realised that the current design wasn’t going to work was to look at the fonts that we could use within the new logo. The dark blue represents the original font, while the light blue represents the new font we choose. When choosing this font, we looked at Google Fonts to decide on what font to use to ensure maximum compatibility. This also included a slight colour adjustment as well to make the colours pantone and web safe as well as darker and bolder.
Sep 2022
Developing Ideas For Home Page
The first step once we realised that the current design wasn’t going to work was to look at the fonts that we could use within the new logo. The dark blue represents the original font, while the light blue represents the new font we choose. When choosing this font, we looked at Google Fonts to decide on what font to use to ensure maximum compatibility. This also included a slight colour adjustment as well to make the colours pantone and web safe as well as darker and bolder.
Sep 2022
Developing Ideas For Home Page
The first step once we realised that the current design wasn’t going to work was to look at the fonts that we could use within the new logo. The dark blue represents the original font, while the light blue represents the new font we choose. When choosing this font, we looked at Google Fonts to decide on what font to use to ensure maximum compatibility. This also included a slight colour adjustment as well to make the colours pantone and web safe as well as darker and bolder.
Sep 2022
Developing Ideas For Home Page
The first step once we realised that the current design wasn’t going to work was to look at the fonts that we could use within the new logo. The dark blue represents the original font, while the light blue represents the new font we choose. When choosing this font, we looked at Google Fonts to decide on what font to use to ensure maximum compatibility. This also included a slight colour adjustment as well to make the colours pantone and web safe as well as darker and bolder.
Aug 2019
Aug 2022
Summary
- Brand Guidelines
- New Logo Design
- New Refinement Of Colours
- New Social Media Cover Images
- Full Complement Of Logo File Types