Who are AP Auto and what were they looking for?
AP Auto is an automotive specialist supplying parts and equipment for vehicle air conditioning and refrigerant systems, alongside City & Guilds certified F-Gas training for professionals.
They needed a website that could sell products directly, promote their training course and make it easy for trade customers to request a quote.
Developing The Website
AP Auto already had a strong brand in place, so rather than starting from scratch, we carried their existing red, orange and yellow palette and bold, uppercase Ubuntu typography through into the new build. It’s a look that already suited a business supplying trade parts and training, and applying it consistently across the new site gave it a sharper, more professional finish.
Product Catalogue
The shop is built on WooCommerce with 90+ products properly organised by category, including dedicated R134a and R1234yf refrigerant sections. We also cleaned up categorisation so nothing sits un-filed, making it easier to find the right part fast. The aim: less searching, faster checkout.
F-Gas Training Course
We gave the City & Guilds F-Gas course its own dedicated landing page, built to target “f gas course”, a high-intent search term with 1,400 monthly searches. The page sets out what the qualification covers and why it matters for anyone handling refrigerants or automotive air conditioning systems. The aim: turn search traffic into course bookings.
Summary
- New Website
- SEO Strategy
- Full WooCommerce shop with 90+ products live, cleanly categorised
- New City & Guilds F-Gas training course page
- Streamlined request-a-quote flow for trade and bulk enquiries
- New resources hub for guides and updates