Who are AP Auto and what were they looking for?
AP Auto is an automotive specialist supplying parts and equipment for vehicle air conditioning and refrigerant systems, alongside City & Guilds certified F-Gas training for professionals.
They needed a website that could sell products directly, promote their training course and make it easy for trade customers to request a quote.
Developing The Website
AP Auto already had a strong brand in place, so rather than starting from scratch, we carried their existing red, orange and yellow palette and bold, uppercase Ubuntu typography through into the new build. It’s a look that already suited a business supplying trade parts and training, and applying it consistently across the new site gave it a sharper, more professional finish.
Home Page
The home page needed to work for three visitors at once: retail customers, F-Gas trainees and trade buyers. We built clear routes into the shop, training and quote request near the top, so people reach what they came for in a couple of clicks, and kept AP Auto’s existing red, orange and yellow branding bold rather than toned down. Trust signals like reviews and accreditations now sit higher up, since trade buyers tend to check credibility early. The aim is fewer people bouncing off a confusing homepage and more landing straight on the right page, whether that’s the shop, the course or the quote form.
Product Catalogue
The shop is built on WooCommerce with 90+ products properly organised by category, including dedicated R134a and R1234yf refrigerant sections. We also cleaned up categorisation so nothing sits un-filed, making it easier to find the right part fast. The aim: less searching, faster checkout.
F-Gas Training Course
We gave the City & Guilds F-Gas course its own dedicated landing page, built to target “f gas course”, a high-intent search term with 1,400 monthly searches. The page sets out what the qualification covers and why it matters for anyone handling refrigerants or automotive air conditioning systems. The aim: turn search traffic into course bookings.
Summary
- New Website
- SEO Strategy
- Full WooCommerce shop with 90+ products live, cleanly categorised
- New City & Guilds F-Gas training course page
- Streamlined request-a-quote flow for trade and bulk enquiries
- New resources hub for guides and updates