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Security, backups & performance foundations

Putting the essential security measures, backup systems and performance foundations in place

A website that's slow, insecure or unprotected against data loss isn't just a technical problem — it's a commercial one. Visitors notice slow load times. Google penalises insecure sites. And a business that hasn't backed up its website is one server failure away from starting from scratch. Security, backups and performance foundations put the protections in place that every website needs. SSL configuration, automated backups, basic security hardening and performance baseline optimisation — the unglamorous but essential work that keeps your website safe, fast and recoverable.

What Is Our Security, backups & performance foundations Service

Security, backups and performance foundations are the essential technical measures put in place to protect a website, preserve its data, and ensure it loads quickly. This covers SSL certificate installation, basic security hardening, automated backup configuration, uptime monitoring, and the initial performance optimisations — such as caching and image compression — that give a new website a reliable, safe and performant baseline from which to grow.

Why Choose Our Security, backups & performance foundations Service

You need this when a significant update is planned and you want to validate it with users before it goes live, when you’ve made changes to the site that haven’t improved performance as expected, or when customer feedback suggests the site isn’t easy to use but you’re not sure where the specific problems lie. User testing replaces assumption with evidence.

What's Included In Our Security, backups & performance foundations Service

This service includes recruitment and moderation of user testing participants, design of test tasks and scenarios, facilitated usability testing sessions, analysis of findings and a report with prioritised UX recommendations. Delivered as a user testing report with video highlights, key findings and specific, actionable design recommendations.

Security, backup and performance aren't exciting topics. They're also the three things that matter most when something goes wrong — which it will, eventually, for every website that isn't protected against it. Building on solid foundations isn't pessimistic. It's professional.

Harry Morrow, Director - We Do Your Marketing

Why We’re Different

Most marketing companies focus on channels and tactics.
We focus on reaction.

Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.

Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.

The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.

Want to see how this approach works in practice?

Helpful resources, expert guidance, and tools to support your Marketing decisions.

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Frequently Asked Questions About Security, backups & performance foundations
We have complied a list of questions that are often asked about Security, backups & performance foundations and how it can help your business. If you can’t see the answer to a question you have, please contact us today!
The configuration of baseline technical measures that protect the website from threats, ensure data can be recovered if something goes wrong, and establish the performance optimisation settings that ensure the site loads quickly and reliably for all visitors.
SSL certificate (HTTPS), a web application firewall (WAF), regular software and plugin updates, strong administrator password policies and two-factor authentication, IP-based admin access restrictions, malware scanning and a defined process for responding to security incidents.
A WAF filters incoming web traffic, blocking requests that match patterns associated with known attacks — SQL injection, cross-site scripting (XSS), brute force login attempts and other common attack vectors. Cloudflare and Sucuri are widely used WAF services.
Daily automated backups are standard for active business websites. E-commerce sites processing daily orders should have more frequent backups (hourly or near-real-time). Backups should be stored off the primary server so that a server failure doesn’t also destroy the backup.
The database (containing all content, user data and configuration), the file system (including the CMS core files, theme and plugin files and uploaded media) and any environment configuration files needed to restore the site to a functioning state.
By periodically performing a test restore to a staging environment — verifying that the backup is complete, restorable and functional. A backup that has never been tested should not be considered reliable.
Server-side caching (for CMS platforms like WordPress, using a caching plugin), image optimisation (compressed, correctly formatted and lazy-loaded images), a CDN (for globally distributed static asset delivery), minification of CSS and JavaScript files and correct Cache-Control headers.
Giving users and systems only the minimum level of access required for their role. An editor doesn’t need administrator access. A third-party plugin doesn’t need database write permissions beyond its defined function. Applying least privilege reduces the potential damage of a compromised account or component.
A professional assessment of a website’s security posture — testing for vulnerabilities in the code, configuration, authentication and third-party integrations. A security audit is appropriate at launch for sensitive applications (e-commerce, member portals) and annually for any site holding personal data.
Immediately take the site offline or into maintenance mode, contact the hosting provider, restore from the most recent clean backup, investigate the attack vector to prevent reinfection, change all access credentials and report any personal data breach as required by GDPR.