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Websites grow and evolve — and sections that were designed for one purpose sometimes need to be rethought entirely as the business changes around them. A service offering that's expanded, a team that's grown, a content area that's outgrown its original structure — these aren't content updates, they're redesign challenges.
Section amendments take a more considered approach. Rethinking the layout, structure and content of a specific area of the website to ensure it serves its current purpose as well as the original sections were designed to serve theirs — with the rest of the site's design language kept consistent throughout.
Section amendments are more significant changes to a specific area of an existing website — such as a homepage hero, a services section, an about page or a contact area — that go beyond content updates or minor tweaks. They might involve redesigning the layout, restructuring the content, rewriting the copy, updating imagery or reconfiguring the calls to action within a section to better serve its purpose as the business and its offering evolve.
You need this when a section of your website is outdated or has been superseded by a change in your business, when user feedback has identified a specific area that’s confusing or hard to navigate, or when a campaign or product launch requires a specific section of the site to be built or restructured. Section amendments allow you to evolve your site in targeted increments rather than waiting for a complete overhaul.
This service includes a review of the specified section, identification of structural, content or design issues, redevelopment of the section architecture and content, and implementation. Delivered as a fully revised website section that reflects current best practice, brand standards and content requirements.
Most marketing companies focus on channels and tactics.
We focus on reaction.
Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.
Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.
The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.
Want to see how this approach works in practice?
Structural or content modifications to specific sections within existing pages — adding, removing, reordering or replacing page sections (hero, features, testimonials, pricing, FAQ, CTA blocks) — to improve the page’s effectiveness without rebuilding the page from scratch.
When data or evidence points to a specific section as the problem: a testimonials section with outdated reviews reducing trust, a hero section with a weak headline failing to communicate value, a CTA section too far down the page to be seen by most visitors. Targeted section amendments are faster and lower-risk than full-page rebuilds.
The hero section — the first section visible above the fold. The headline, sub-headline, imagery and primary CTA in the hero determine whether a visitor stays or leaves within the first few seconds. An ineffective hero section undermines every other element on the page regardless of its quality.
In a block-based CMS (WordPress Gutenberg, Webflow), new sections are added by selecting a pre-built block or section component from the component library, configuring its content and placing it in the page at the desired position. In a page builder (Elementor, Divi), sections are added via drag-and-drop with styling configured within the builder interface.
By assessing whether the section contributes to the page’s keyword relevance, internal links or structured content that search engines may be indexing. Removing a significant section of content from a well-ranking page can reduce its ranking. Any content removal should be monitored post-implementation for ranking changes.
A section presenting evidence that others have benefited from the service — client testimonials, case study results, logos of known clients, review scores, awards or accreditations. Social proof sections are most effective when positioned immediately after the value proposition and before the primary CTA, addressing objections at the point of decision-making.
By establishing a regular process for collecting new testimonials (post-project survey, review request email), setting a review calendar for updating featured testimonials at least annually, ensuring case study content reflects current capabilities and client scale rather than outdated examples, and removing testimonials from clients no longer representative of the target market.
A structured section of question-and-answer pairs addressing the most common questions or objections visitors have about the product, service or topic of the page. FAQ sections reduce the barrier to conversion by pre-answering objections, keep visitors on the page rather than leaving to search for answers and can earn FAQ rich snippets in Google search results.
FAQ schema (schema.org/FAQPage) is structured data markup applied to FAQ sections that enables Google to display the questions and answers directly in search results as expandable rich snippets. This significantly increases the visual footprint of the search listing and can improve click-through rate from search without any improvement in ranking position.
By comparing page metrics before and after the change — conversion rate, scroll depth, time on page, click rate on the section’s CTA — over a comparable period. Using a staging environment for pre-launch review, implementing a measurable goal connected to the section’s intended purpose and monitoring analytics closely in the two to four weeks post-publication provides clear evidence of impact.