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Custom forms & lead capture

Bespoke forms built to capture the information you need and feed leads straight into your systems

Every website needs to capture information from its visitors. Whether it's an enquiry form, a quote request, a newsletter sign-up or an event registration, the forms on your website are the primary mechanism through which interest becomes contact. Custom forms and lead capture builds those forms properly. Fields that capture exactly the information you need, validation that prevents incomplete submissions, and connections to the systems where that data needs to land — so every enquiry arrives in the right place, correctly formatted, ready to act on.

What Is Our Custom forms & lead capture Service

Custom forms and lead capture involves designing and building the forms on a website that collect information from visitors — such as contact forms, quote request forms, enquiry forms or callback requests. Each form is built to capture the specific information the business needs, validated to prevent incomplete submissions, styled to match the website’s design, and connected to the CRM, email or notification system where the data needs to be sent.

Why Choose Our Custom forms & lead capture Service

You need this when your website has been hacked or compromised, when security audits have identified vulnerabilities that haven’t been addressed, or when you handle sensitive customer data and want the assurance that your web infrastructure is properly secured. Website security is increasingly a baseline expectation for customers, not an optional technical extra.

What's Included In Our Custom forms & lead capture Service

This service includes a security audit, implementation of security best practice including SSL, security headers, login protection and malware scanning, setup of monitoring and alerts, and a documented security incident response plan. Delivered as a secured website with ongoing monitoring and a clear response process in place.

A form that's hard to find, confusing to complete, or doesn't send the right information to the right place is a broken link in the conversion chain. Custom forms built around how your business operates, connected to the systems your team uses, remove that friction and ensure every enquiry is captured, complete and actionable.

Harry Morrow, Director - We Do Your Marketing

Why We’re Different

Most marketing companies focus on channels and tactics.
We focus on reaction.

Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.

Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.

The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.

Want to see how this approach works in practice?

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Custom forms & lead capture Prices

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Frequently Asked Questions About Custom forms & lead capture
We have complied a list of questions that are often asked about Custom forms & lead capture and how it can help your business. If you can’t see the answer to a question you have, please contact us today!
Purpose-built web forms designed to collect specific information from visitors for defined commercial or operational outcomes — enquiry forms, quote request forms, consultation booking forms, event registrations, content download gates, newsletter sign-ups and any other structured data collection mechanism that converts a website visit into an actionable contact.
Generic contact forms (name, email, message) collect minimal qualifying information, making it difficult to route enquiries efficiently, assess lead quality or automate follow-up workflows. Custom forms collect the specific information needed to assess fit, prioritise responses and initiate the right follow-up process immediately.
The minimum required to qualify and follow up effectively. For a B2B services business: name, company, role, primary challenge or interest, preferred contact time and budget indication. Longer forms reduce completion rates — every additional field should be justified by the value it adds to the qualification or follow-up process.
Form abandonment occurs when a visitor starts filling in a form but leaves before submitting. It is reduced by: minimising field count, using clear field labels and helpful placeholder text, breaking long forms into multiple steps (multi-step forms show significantly lower abandonment), providing inline validation feedback and making the submit button specific (‘Send my enquiry’, not ‘Submit’).
Trigger an immediate confirmation message (not just a page reload), send an automated acknowledgement email to the visitor, send a notification to the relevant team member for follow-up, create or update a CRM contact record, and fire any relevant analytics conversion events or ad platform conversion pixels.
The ability to show or hide specific form fields based on the visitor’s answers to previous fields. A conditional logic form that asks ‘What is your primary challenge?’ and then shows relevant follow-up questions based on the answer collects more targeted information while keeping the visible form length manageable for the visitor.
Through Google reCAPTCHA (v3 operates invisibly, v2 requires a checkbox), honeypot fields (hidden fields that bots fill in but humans ignore), form submission rate limiting, domain-level email validation and Akismet integration. Spam protection should be configured from the outset rather than added after abuse occurs.
A clear consent statement explaining how the submitted data will be used, a link to the privacy policy, a legitimate basis for processing (typically consent or legitimate interests, depending on the use case), storage limitation compliance and a clearly accessible unsubscribe mechanism for any marketing communications that follow.
Gravity Forms (most feature-rich, supports conditional logic, calculations, multi-step forms, CRM integrations and payment forms), WPForms (user-friendly, strong integration ecosystem) and Formidable Forms (powerful for data management and calculated fields). Each supports CRM and email marketing platform connections via native integrations or Zapier.
Through Google Analytics 4 conversion events triggered on the thank-you page or confirmation state, monitoring submission rates versus form views (form conversion rate), A/B testing field labels, form length and CTA copy, and reviewing drop-off rates by field (using heatmap tools that support form analytics) to identify friction points.