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Accessibility improvements

Making your website more accessible so everyone, regardless of ability, can use it with ease

An accessible website isn't just a legal obligation — it's a better website. The improvements that make a site usable for people with visual, auditory, cognitive or motor impairments almost always improve the experience for everyone else too. Accessibility improvements audit your website against recognised accessibility standards and address the issues found. Sufficient colour contrast, keyboard navigability, properly labelled form elements, descriptive alt text, clear focus states — the technical and design changes that open your website up to the widest possible audience, and demonstrate that your business takes inclusivity seriously.

What Is Our Accessibility improvements Service

Accessibility improvements are changes made to a website to ensure it can be used effectively by people with a range of disabilities — including visual, auditory, cognitive and motor impairments. They are typically guided by the Web Content Accessibility Guidelines (WCAG) and might include improving colour contrast ratios, adding keyboard navigation support, ensuring all images have descriptive alt text, labelling form fields correctly, and making interactive elements fully operable without a mouse.

Why Choose Our Accessibility improvements Service

You need this when the website project you’re planning involves complexity, significant investment, or dependencies across multiple teams or suppliers, when a previous web project overran in time or budget and you want a more structured approach this time, or when you need someone to take responsibility for delivery rather than just individual components. Project management is what ensures a good brief becomes a good outcome.

What's Included In Our Accessibility improvements Service

This service includes a project scoping session, development of a detailed project specification, timeline and resource plan, risk register and a structured delivery plan with defined milestones and sign-off points. Delivered as a project management framework with active coordination throughout the delivery process.

Accessibility is the clearest expression of respect for your audience. A website that works for everyone — regardless of ability, device or circumstance — isn't just a legal standard. It's a design standard. And improvements made for accessibility reasons almost always make the website better for everyone who uses it.

Harry Morrow, Director - We Do Your Marketing

Why We’re Different

Most marketing companies focus on channels and tactics.
We focus on reaction.

Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.

Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.

The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.

Want to see how this approach works in practice?

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Accessibility improvements Prices

Helpful resources, expert guidance, and tools to support your Marketing decisions.

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Frequently Asked Questions About Accessibility improvements
We have complied a list of questions that are often asked about Accessibility improvements and how it can help your business. If you can’t see the answer to a question you have, please contact us today!
The process of identifying and resolving barriers that prevent users with disabilities — visual, hearing, motor, cognitive — from accessing and using a website effectively. Accessibility improvements make the site usable by the widest possible audience, support WCAG (Web Content Accessibility Guidelines) compliance and reduce legal risk.
Approximately 20% of the UK population has a disability of some kind. An inaccessible website excludes a significant proportion of potential customers. Accessibility improvements also benefit all users: better colour contrast aids users in bright sunlight, keyboard navigation benefits power users, clear structure benefits users with slower cognitive processing.
The Web Content Accessibility Guidelines (WCAG), published by the W3C, define success criteria for web accessibility across four principles: Perceivable (content can be perceived by all users), Operable (interface can be operated by all users), Understandable (content and operation are understandable) and Robust (content can be interpreted by assistive technologies). WCAG 2.1 Level AA is the widely accepted compliance benchmark.
Missing or inadequate alt text on images, insufficient colour contrast between text and background, interactive elements that cannot be reached or operated by keyboard alone, missing form labels, video content without captions or transcripts, focus indicators removed from interactive elements by CSS, and page structure that doesn’t make semantic sense to screen readers.
A structured review combining automated scanning tools (Axe, WAVE, Lighthouse) with manual expert review and testing with assistive technologies (screen readers such as NVDA on Windows, VoiceOver on macOS and iOS). Automated tools identify approximately 30–40% of WCAG failures; manual review is required to identify the remainder.
The European Accessibility Act (EAA) requires websites of businesses selling to consumers in the EU to meet WCAG 2.1 AA from June 2025. While UK businesses are not directly subject to UK domestic accessibility legislation for most private sector websites, businesses selling to EU consumers through their website should comply with the EAA requirements.
By creating documents with proper semantic structure (tagged headings, lists, tables), ensuring all images within documents have alt text, using sufficient colour contrast, providing accessible forms within PDFs where required, and verifying accessibility using Adobe Acrobat’s Accessibility Checker. An accessible HTML page alternative is preferable to a complex PDF for most content.
The ability to navigate and operate all website functionality using only a keyboard (Tab to move between interactive elements, Enter to activate, arrow keys to navigate dropdowns and menus). Many disabled users navigate without a mouse — using keyboard, switch access or voice control software that emulates keyboard input. A website unusable by keyboard is inaccessible to these users.
By ensuring text meets WCAG minimum contrast ratios: 4.5:1 for normal text (AA), 3:1 for large text (AA), and 7:1 for normal text (AAA). Using a contrast checker tool (WebAIM Contrast Checker, Figma Able plugin) to verify all text and icon colour combinations against their backgrounds before and after design changes.
A public page documenting the website’s current accessibility compliance level, known accessibility limitations and the steps being taken to address them, an email or contact method for users to report accessibility problems or request content in an alternative format, and the date of the most recent accessibility review.