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Social media is one of the most visible parts of a brand's presence — and one of the easiest to let drift. Without a clear understanding of what's working and what isn't, activity becomes habitual rather than strategic, and the investment in content creation stops paying back what it should.
A social media audit takes stock of where things actually stand. It examines your profiles, your content performance, your audience growth and your engagement — giving you an honest, evidence-based picture of the gaps and opportunities that a fresh strategy needs to address.
A social media audit is a structured review of a business’s current presence and performance across all active social media platforms. It examines profile completeness, content quality and consistency, audience size and engagement rates, posting frequency, and how well each platform is contributing to the business’s wider marketing objectives — producing a clear picture of what’s working and a prioritised list of recommendations for improvement.
You need this when you want to build a consistent, credible presence across social media but don’t have the internal resource or expertise to do it well, when your social output is irregular and doesn’t reflect your brand at the standard your other marketing does, or when social media is taking up time your team doesn’t have and still not producing the results it should. A managed social media service handles the discipline and consistency that effective social requires.
This service includes a social media strategy, content planning, content creation, scheduling, community management and monthly performance reporting. Covers agreed platforms and posting frequency. Delivered as a fully managed social media service with a dedicated account manager, a content calendar and regular reporting against defined objectives.
Most marketing companies focus on channels and tactics.
We focus on reaction.
Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.
Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.
The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.
Want to see how this approach works in practice?
A structured review of a business’s current social media presence across all active and dormant platforms — assessing profile completeness, content performance, audience data, engagement rates and alignment with business objectives.
Every active and dormant profile (checking they are claimed and correctly branded), follower and engagement metrics, content type and frequency performance, audience demographics versus target customer profile, and competitive benchmarking.
Annually as a comprehensive review, with quarterly lighter reviews of performance trends. An audit is also appropriate before a rebrand, before launching a new campaign or when platform changes have significantly affected organic reach.
A findings document summarising the performance of each platform, identifying which channels are delivering value, which are underperforming, and providing prioritised recommendations for profile improvements, content strategy adjustments and platform focus.
Accurate business name, profile photo and cover image (at the correct dimensions and quality), completed bio/about section with relevant keywords, a link to the website, correct contact information and active, regularly updated content.
Engagement benchmarks vary significantly by platform and industry. On Instagram, 1–3% is typical for business accounts. On LinkedIn, 0.5–1% is average. TikTok typically sees higher rates. The most meaningful comparison is against your own historical performance and your direct competitors.
Often yes. Common causes of declining reach include lower posting frequency, reduced audience interaction signals, algorithm changes de-prioritising certain content types and growing competition in the feed. An audit identifies which factor is most likely primary.
Yes. Competitive social benchmarking — comparing content types, posting frequency, engagement rates and audience size — contextualises your own performance and identifies what is working in your space that you aren’t yet doing.
The marketing team responsible for social content, the brand team ensuring visual and messaging consistency, and leadership who need to understand the commercial return on the social investment.
A prioritised action plan addressing the highest-impact improvements — profile updates, content strategy adjustments, platform focus decisions and quick-win optimisations — should be agreed and implemented before the next content cycle begins.