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Social media performance doesn't improve through activity alone. It improves through understanding what the data is telling you and making consistent, informed decisions based on what you find.
Monthly reporting delivers a clear, structured view of how your social channels are performing. Follower growth, reach, engagement, clicks and conversions — presented in context, with commentary that explains what the numbers mean and what they suggest you should do differently next month.
Monthly social media reporting is the regular production of a structured performance report covering a business’s social media activity over the preceding month. It covers follower growth, reach, impressions, engagement rates, click-through rates and any conversions or leads attributed to social activity — accompanied by analysis and commentary that explains the trends and provides recommendations for the month ahead.
You need this when your brand is active on platforms like TikTok, Instagram Reels or YouTube Shorts and wants to compete for attention with content that’s designed for short-form vertical video, when you want to reach a younger or more digitally native audience, or when organic reach on other formats has declined and short-form video is the format your audience currently responds to most.
This service includes short-form video content strategy for specified platforms, scriptwriting or briefing, production coordination, editing, captioning and publishing. Covers a defined volume of short-form video content per month. Delivered as a short-form video content programme with performance reporting on reach, views and engagement.
Most marketing companies focus on channels and tactics.
We focus on reaction.
Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.
Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.
The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.
Want to see how this approach works in practice?
A structured, regular document summarising the performance of a brand’s social media activity over the previous month — covering reach, engagement, follower growth, content performance, paid advertising results and progress against defined objectives.
Follower count and growth by platform, organic reach and impressions, engagement rate (overall and by content type), top-performing posts, website sessions attributed to social, leads or conversions from social (where tracked), paid ad performance summary and a qualitative commentary on what worked and why.
Total engagements (likes, comments, shares, saves) divided by reach (or by follower count, depending on the method), multiplied by 100 to express as a percentage. Consistency in calculation method is more important than which method is chosen — the trend over time is what matters.
Marketing leadership who need to evaluate the channel’s performance, the content team who produced the month’s content and need to understand what resonated, and business leadership where social media is a significant part of the growth strategy.
By leading with business impact (enquiries or revenue attributed to social, website sessions, leads generated) and contextualising metrics in plain language. Avoid presenting raw numbers without comparison — ‘engagement rate improved from 1.2% to 1.8% against a platform average of 0.9%’ is more meaningful than just ‘engagement rate was 1.8%’.
Month-on-month performance for recent trends, year-on-year for seasonal context and comparison against the targets set at the start of the period. All three provide different and complementary context for evaluating the current month’s performance.
By ranking all posts by the KPI most relevant to the month’s objective (reach for awareness, engagement for community, clicks for traffic, conversions for commercial objectives) and identifying what the top-performing posts had in common — topic, format, timing or call to action.
Data collection and visualisation can be largely automated through tools like Sprout Social, Hootsuite Analytics, Metricool or Looker Studio dashboards. The interpretation, strategic commentary and recommendations require human analysis and should not be automated.
By tracking website sessions from social (Google Analytics), lead form completions attributed to social sources, CRM records that identify social as the first touchpoint, and revenue attributed to social-sourced leads. Business impact metrics connect social activity to commercial outcomes.
An agreed set of actions for the next month — content topics or formats to increase, approaches to reduce, tests to run and any campaign or budget adjustments — documented and assigned with a named owner. A report that produces no decisions has limited value beyond historical record.