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On social media, the visual is the first thing people see — and the thing that determines whether they stop. A graphic post that's well-designed, on-brand and immediately interesting earns the pause that gives your copy a chance to land. One that looks generic or unclear gets scrolled past without a thought.
Graphic post design creates individual post visuals that stand out in a busy feed. Designed with your brand's visual identity and each platform's specifications in mind — so every post looks intentional, professional and worth the attention of the audience you're trying to reach.
Graphic post design is the creation of the visual image used in a single social media post. The design is produced to the correct dimensions for the relevant platform, aligned with the brand’s visual identity, and created to stop the scroll and communicate the post’s core message visually — complementing the accompanying caption and providing the visual hook that earns initial engagement.
You need this when social media is a significant part of your marketing but you have no reliable way to measure what it’s actually contributing, when your reporting is limited to vanity metrics like follower count or likes, or when a board or leadership team wants to understand the commercial return on social investment. Analytics turns social activity into accountable marketing.
This service includes the setup or audit of social media analytics, development of a reporting dashboard across agreed platforms, and regular reporting with analysis and insight. Covers engagement, reach, follower growth, traffic and conversion metrics. Delivered as a social analytics service with an agreed reporting cadence and commentary on performance trends.
Most marketing companies focus on channels and tactics.
We focus on reaction.
Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.
Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.
The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.
Want to see how this approach works in practice?
The creation of visual images specifically designed for social media publication — formatted to each platform’s specification, branded consistently and designed to stop the scroll and communicate the key message at a glance.
Each platform has different optimal dimensions. Instagram feed: 1080×1080px (square) or 1080×1350px (portrait). Instagram Stories and TikTok: 1080×1920px (9:16). LinkedIn: 1200×627px (landscape). Producing graphics at the wrong dimensions results in cropping or poor display.
Immediate visual impact (stopping the scroll), a single clear focal point, high contrast between text and background, minimal on-image copy (seven words maximum for most platforms), brand consistency in colour and typography and resolution appropriate for mobile viewing.
A pre-designed, editable framework in the brand’s colours, fonts and style that can be populated with new content each time, ensuring visual consistency across all posts without requiring a full design brief for each graphic. Templates reduce production time while maintaining quality.
Canva (accessible for non-designers, good for template-based content), Adobe Illustrator and Photoshop (professional-grade, full design control), Figma (collaborative design environment). The right tool depends on the complexity of the content and the team’s design capability.
Typically two to four visually distinct but brand-consistent styles — for example, a text-led quote style, an image-led lifestyle style and a data visualisation style. Variety within brand consistency improves feed aesthetics and prevents visual monotony.
Custom, branded graphics significantly outperform generic stock imagery in engagement. If original photography isn’t available, a branded graphic overlay on a relevant stock image performs better than an unedited stock photo. Over time, building a library of original photography or illustration delivers the best results.
By ensuring sufficient colour contrast between text and background (minimum 4.5:1 ratio for normal text), avoiding conveying critical information through colour alone, adding alt text to images on platforms that support it and not relying solely on the graphic for conveying the message.
JPG for photographic or complex full-colour images (smaller file size). PNG for graphics with transparent backgrounds or precise colour requirements (larger file size but better quality for flat design). MP4 for video. Each platform has a maximum file size limit that should be observed.
With the specific post copy (caption and any on-image text), the platform and required dimensions, the key visual idea or reference, the content pillar it belongs to, the target audience and any specific brand guidelines that apply to the style required.