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A website can look and feel excellent while quietly failing at a technical level. Issues that users rarely notice — slow server response times, crawl errors, broken redirects, duplicate content, mobile usability problems — are exactly the kinds of issues that search engines do notice, and that can significantly limit your visibility in search.
A technical site audit examines your website's underlying infrastructure with the same lens a search engine uses. Every issue found is documented, prioritised and explained — giving your development team a clear, actionable list of the technical improvements most likely to improve your search performance.
A technical site audit is a detailed examination of the technical elements of a website that affect how search engines crawl, index and rank its pages. It covers areas including site speed, mobile usability, crawl errors, redirect chains, duplicate content, canonical tags, Core Web Vitals, XML sitemaps and robots.txt configuration — producing a documented list of issues with recommendations for how each one should be resolved.
You need this when other websites in your sector regularly rank above you despite having weaker content, when your domain authority is low and you want to build credibility with search engines over time, or when you’re trying to rank for competitive terms where content quality alone isn’t enough. Link building is how search engines assess the authority and trustworthiness of your site.
This service includes the development of a link acquisition strategy, outreach to relevant third-party websites and publications, and the securing of high-quality backlinks to your site. Covers prospecting, outreach copywriting and relationship management. Delivered as an ongoing link building service with monthly reporting on links acquired, domain authority trends and referring domain growth.
Most marketing companies focus on channels and tactics.
We focus on reaction.
Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.
Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.
The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.
Want to see how this approach works in practice?
A comprehensive review of the technical aspects of a website that affect how search engines crawl, index and rank it — identifying issues with site architecture, page speed, indexing configuration, structured data and other factors that can limit organic visibility regardless of content quality.
Pages blocked from crawling by robots.txt or noindex tags, broken links (404 errors), duplicate content, missing or duplicate title tags and meta descriptions, slow page load times, missing structured data, redirect chains and mobile usability issues.
A general website audit may cover usability, design, conversion and content. A technical SEO audit focuses specifically on the factors that affect how search engines interact with the site — crawlability, indexability, speed and structured data.
Screaming Frog (for comprehensive crawl data), Google Search Console (for indexing status and crawl errors), PageSpeed Insights and Lighthouse (for performance data), Ahrefs or SEMrush (for backlink and broken link data) and Google’s Rich Results Test for structured data.
The automated crawl data can be collected in minutes to hours depending on site size. Analysis, prioritisation and documentation of findings typically takes one to three working days for a standard site, longer for large or complex sites.
The number of pages a search engine crawler will process on your site within a given time period. On large sites, wasted crawl budget on low-value pages means important pages are crawled less frequently. Crawl budget management is a specific technical audit priority for larger sites.
Important pages may not be indexed (so they don’t appear in search at all), page speed issues may reduce rankings under Core Web Vitals, and duplicate content may dilute ranking signals across multiple pages. Technical issues can significantly limit the impact of all other SEO work.
Some issues require developer access (redirects, page speed, structured data). Others can be addressed by content and marketing teams (meta tag updates, internal link additions). A technical audit should categorise findings by the role responsible for fixing them.
By assessing impact (does this affect indexing, rankings or user experience?) and effort (can this be fixed in an hour or does it require a development sprint?). Critical issues affecting indexation are always first priority regardless of effort.
A comprehensive audit at least annually and after any significant site change. An ongoing monitoring schedule using Google Search Console and automated crawl alerts should identify new technical issues between formal audits.