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Schema markup is one of the most impactful technical SEO tools available — and one of the most consistently underused. By adding structured data to your pages, you give search engines precise, machine-readable information about your content, which can unlock rich results, improve click-through rates, and give your pages a competitive edge in search.
Schema markup implementation adds the right structured data to the right pages. Whether it's local business information, product data, reviews, FAQs or article markup — implemented accurately and validated to ensure it's working as intended.
Schema markup implementation is the process of adding structured data to a website’s HTML in a format — typically JSON-LD — that enables search engines to understand the specific type and meaning of the content on each page. This can include markup for local business information, products, reviews, FAQs, articles, events and more — helping search engines present richer, more informative results for the site’s pages.
You need this when you want to build organic authority for your brand through published thought leadership and commentary on relevant external platforms, when your content marketing strategy needs an SEO component, or when the links back to your site from high-quality publications would materially improve your domain authority and search rankings. Digital PR is one of the most effective ways to build authority quickly.
This service includes the identification of relevant editorial opportunities, development of pitched content or expert commentary, outreach to target publications and placement management. Covers PR-led link building and brand mention acquisition. Delivered as a managed digital PR service with monthly reporting on coverage secured and links acquired.
Most marketing companies focus on channels and tactics.
We focus on reaction.
Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.
Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.
The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.
Want to see how this approach works in practice?
A form of structured data added to web pages that helps search engines understand the content more precisely — enabling enhanced search result appearances (rich snippets) such as star ratings, event dates, FAQs, product prices and other features that improve visibility and click-through rates.
LocalBusiness schema (name, address, phone, opening hours), Organisation schema, FAQPage schema (for FAQ content that can appear directly in search results), Product schema with Review schema, Service schema, BreadcrumbList schema and Article schema for blog content.
Not directly. Schema markup helps search engines understand content more clearly and can trigger rich snippets that increase click-through rate. The primary benefit is improved appearance in search results, which drives more traffic from the same ranking position.
Through JSON-LD code (Google’s recommended format) added to the relevant page templates, through schema plugins for CMS platforms like WordPress, or through Google Tag Manager for sites where direct code access is limited.
Using Google’s Rich Results Test, which validates whether the structured data on a page is correctly formatted and eligible for rich snippet features in search results. Google Search Console also reports structured data errors.
A rich snippet is an enhanced search result that includes additional information beyond the title and description — star ratings, pricing, availability, FAQ dropdowns, event details. Rich snippets typically achieve higher click-through rates than standard results at the same position.
Yes. Schema markup is a universal web standard supported by all major CMS platforms. The implementation method varies by platform, but the structured data itself is platform-agnostic.
LocalBusiness schema adds structured data identifying the business’s name, address, phone number, opening hours and other local details. Any business with a physical location or geographic service area should implement LocalBusiness schema.
When new schema types become relevant to the business (new product lines, new FAQs, new service areas), when the business details change (new address, hours, phone number) or when Google Search Console reports structured data errors.
Meta tags (title and description) provide information about the page for search engine listings but are not structured data. Schema markup is a richer, standardised vocabulary that describes the entities and relationships on a page in a way that machines can interpret precisely.