Menu
Directory listings are one of the foundational elements of local SEO. When your business appears consistently across the right directories — with accurate, matching information — it sends strong signals of legitimacy and relevance to search engines.
Local and general directory submission ensures your business is listed where it matters and that the details are correct. Consistent NAP (name, address, phone) information across the directories that influence local search rankings, submitted accurately and monitored to prevent the inconsistencies that quietly damage your local visibility over time.
Local and general directory submission is the process of creating and updating listings for a business across online directories that are relevant to its location, industry or audience. This includes platforms such as Google Business Profile, Bing Places, Yell, Yelp, Thomson Local and various industry-specific directories — ensuring that the business’s name, address and phone number are consistent across all listings and that each one is properly populated.
You need this when you want to measure whether your SEO investment is delivering a return, when your reporting is limited to keyword rankings and doesn’t connect to traffic quality or commercial outcomes, or when a leadership team or board wants clarity on what organic search is contributing to the business. Proper reporting transforms SEO from a cost into a measurable channel with accountable outcomes.
This service includes the setup or audit of SEO reporting in Google Analytics and Google Search Console, creation of a reporting dashboard covering rankings, traffic, conversions and revenue contribution, and regular reporting with analysis and commentary. Delivered as an SEO reporting and analytics service with an agreed reporting cadence.
Most marketing companies focus on channels and tactics.
We focus on reaction.
Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.
Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.
The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.
Want to see how this approach works in practice?
The process of ensuring your business is listed accurately in relevant online directories — from major platforms like Yelp and Yell.com to industry-specific and local directories — building citation consistency that supports local search rankings.
Directory listings create citations — mentions of your business name, address and phone number — that search engines use to verify your business’s existence and location. Consistent, high-quality citations are a key local ranking signal.
Major general directories (Google Business Profile, Bing Places, Apple Maps, Yell.com, Thomson Local, Yelp), industry-specific directories relevant to the business sector and locally relevant directories for the geographic area served.
A citation is a mention of the business’s name, address and phone number — with or without a link. A backlink is specifically a hyperlink to the website. Both support local SEO, but citations are specifically important for establishing location signals.
By using exactly the same name, address and phone number format across all directories — no abbreviations in one and full spelling in another, no variation in address format. Consistency is more important than volume of listings.
Update Google Business Profile immediately and systematically audit and update other major directory listings. Outdated information harms both user experience (customers can’t reach you) and local search rankings (inconsistent citations are a negative signal).
A review of all existing citations for your business — identifying incorrect, duplicate or inconsistent listings. A citation audit is typically needed when a business moves, changes phone number, changes name or is experiencing poor local search performance.
Yes. Citation management platforms such as Moz Local, BrightLocal and Yext distribute business information to multiple directories simultaneously and monitor consistency over time. These tools are more efficient than manual submission for managing a large listing footprint.
Not necessarily. A free, accurate listing on a high-authority directory provides more SEO value than a paid listing on a low-authority site. The authority and relevance of the directory matters more than whether the listing is paid or free.
Annually at minimum, and whenever business information changes. Directories sometimes apply unverified edits to listings — particularly Google Business Profile, where third parties can suggest changes. Regular monitoring prevents incorrect information from appearing.