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Images that aren't optimised are a common drag on website performance — and a missed opportunity for visibility. Slow-loading images contribute to poor page speed scores, and images without proper alt text are invisible to search engines and screen readers alike.
Image optimisation addresses both problems. Compressing file sizes without sacrificing visual quality, ensuring correct dimensions for the context, and writing descriptive, keyword-relevant alt text for every image — so your pages load faster, perform better in search, and are accessible to the widest possible audience.
Image optimisation is the process of improving the images on a website to support better search performance and faster page loading. It involves compressing image files to reduce their size without significant loss of visual quality, ensuring images are served at the correct dimensions, and writing descriptive, keyword-relevant alt text for each image — making pages load faster and ensuring image content is accessible and indexable by search engines.
You need this when your site has been penalised by Google, when you have an unusually high volume of low-quality or spam links pointing to your site, or when a recent algorithm update has caused a significant drop in rankings that you believe may be linked to the quality of your backlink profile. A toxic link removal process protects your site’s authority and reduces ongoing risk.
This service includes a backlink audit to identify low-quality, spammy or harmful links, disavow file preparation and submission, and monitoring to track the impact on domain authority and search performance. Delivered as a toxic link removal service with a documented disavow file and ongoing monitoring.
Most marketing companies focus on channels and tactics.
We focus on reaction.
Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.
Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.
The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.
Want to see how this approach works in practice?
The process of making images on a website as fast-loading and as informative for search engines as possible — including file compression, format selection, descriptive file names, alt text and responsive sizing — improving both page speed and image search visibility.
Alt text is a text description of an image in its HTML code. Search engines cannot see images; they read alt text to understand what an image shows. Descriptive alt text helps pages rank in image search and contributes contextual relevance to the surrounding content.
Descriptively and specifically, explaining what the image shows in plain language. Include the target keyword naturally if it genuinely describes the image. Don’t keyword-stuff: ‘red leather sofa modern living room interior’ is better than ‘sofa sofa buy sofa cheap sofa’.
WebP is the most efficient modern format, producing smaller file sizes than JPG or PNG at equivalent quality. JPG remains appropriate for photographs where WebP isn’t supported; PNG for images requiring transparency.
Through compression (using tools like Squoosh, ImageOptim or TinyPNG), serving images at exactly the dimensions they will be displayed at and implementing lazy loading so off-screen images are loaded only when needed.
A technique that delays loading of images and other content below the fold until the user scrolls towards them. This reduces initial page load time significantly on image-heavy pages, improving Core Web Vitals scores.
Yes. A descriptive file name (e.g., red-leather-sofa-corner-unit.jpg) provides an additional relevance signal to search engines and can improve image search rankings. Generic file names (IMG_4521.jpg) miss this opportunity entirely.
Serving different image sizes to different devices — a large image to desktop, a smaller version to mobile — ensures mobile visitors aren’t downloading unnecessarily large files. Responsive images use the srcset HTML attribute to serve the appropriately sized version automatically.
Yes. Relevant, well-optimised images rank in Google Image Search and can drive traffic to the underlying page. Alt text, surrounding content, the page’s own relevance and structured data all influence image search rankings.
As many as are genuinely useful to the content. Images that illustrate, explain or support the written content improve user experience and time on page. Images added purely for quantity without optimised alt text and appropriate compression create speed cost without SEO benefit.