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For local businesses, a Google Business Profile isn't optional — it's the foundation of local search visibility. It's what appears in maps, in the knowledge panel, and in the local pack results that often capture attention before any website does.
Google Business Profile setup ensures your listing is created correctly from the start. Accurate business information, the right categories, verified location data, and the initial optimisation that puts you in the best possible position to appear prominently when local customers search for what you offer.
Google Business Profile setup is the creation and initial configuration of a new Google Business Profile for a business that doesn’t yet have one, or the claiming and correction of an existing unclaimed or incorrectly configured listing. It ensures all business information is accurately entered, the correct business categories are selected, the profile is verified with Google, and the initial optimisation steps are completed to give the listing the best possible foundation for local search visibility.
You need this when search engine visibility is a strategic priority for your business and you want to develop the capability internally rather than depending on an external agency, when a new team member has responsibility for SEO and needs a structured foundation, or when your marketing team has some SEO knowledge but would benefit from a more structured, up-to-date understanding of current best practice. Training builds the in-house capability to sustain and develop your SEO programme over time.
This service includes a structured SEO training programme covering technical SEO fundamentals, keyword research, on-page optimisation, content strategy and performance measurement. Delivered as a workshop, a series of sessions or an online course, depending on team size and existing knowledge level, with supporting reference materials.
Most marketing companies focus on channels and tactics.
We focus on reaction.
Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.
Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.
The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.
Want to see how this approach works in practice?
The initial creation and complete configuration of a Google Business Profile listing — claiming or creating the profile, verifying ownership, populating all business information sections accurately and preparing the profile for active management and local search visibility.
Claiming applies when Google has automatically created a listing for your business based on other data sources. You claim ownership, verify it and then take control of the information. Creating a new profile is the starting point when no listing exists yet.
Most businesses verify by postcard (Google mails a PIN to the business address), though phone, email and video verification are available for some business types. Verification is mandatory for the profile to appear in search results and Maps.
Postcard verification takes five to fourteen days for the card to arrive. Phone and email verification, where available, are immediate. Video verification, introduced for some business types, is typically reviewed within a few days.
Business name (exactly as it appears elsewhere), primary category, address or service area, phone number, website URL, opening hours, business description (up to 750 characters), products or services and at least five high-quality photos.
The primary category is the single most important field for local search visibility. It determines which search queries your business is eligible to appear for in local results. Choosing the most specific and accurate category for your core service is critical.
Yes. Service-area businesses (those that travel to customers) can hide their physical address and instead define a service area. This is appropriate for tradespeople, mobile services and businesses that work from a home address they don’t wish to publish.
The Services section allows you to list specific services offered, with descriptions and prices where applicable. Well-completed services appear in the knowledge panel and local search results, providing additional keyword relevance beyond the primary category.
The technical setup — creating the profile, populating all fields and uploading photos — takes two to four hours. The verification process may take up to two weeks if postcard verification is required.
Review all information for accuracy, set up Google Business Profile notifications (for new reviews and messages), establish a schedule for regular photo additions and posting, and monitor the Q&A section for any questions that need answering.