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Following up with prospects manually is time-consuming, inconsistent and easy to let slip. The right follow-up, sent at the right time, can be the difference between a deal progressing and a warm lead going cold — and relying on memory or manual prompts to manage that is a system that fails.
Automated follow-up sequences replace that system with something reliable. Triggered by behaviour or time, personalised enough to feel human, and structured to keep prospects engaged without requiring your team to manage every touchpoint individually.
An automated follow-up sequence is a series of pre-written communications triggered automatically when a prospect takes a specific action or reaches a certain point in the sales process. Configured within a CRM or email platform, it sends relevant, timely messages without requiring manual intervention — ensuring no lead goes without follow-up and that the sales team’s time is focused on the conversations most likely to advance.
You need this when your average deal size is growing and enterprise-level clients require a more sophisticated, relationship-led approach than your current sales process is designed to support. It’s also relevant when you’re winning smaller deals easily but struggling to land the larger, more strategic relationships that would transform your business. Enterprise sales requires a different set of skills, a longer timeline and a more considered approach than transactional selling.
This service includes a review of your current sales approach for larger or more complex deals, development of an enterprise sales methodology appropriate to your product and market, and training for your team covering qualification, stakeholder management, proposal process and long-cycle deal management. Delivered as an enterprise sales playbook and training programme.
Most marketing companies focus on channels and tactics.
We focus on reaction.
Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.
Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.
The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.
Want to see how this approach works in practice?
A pre-configured series of communications — typically emails, CRM tasks and reminders — automatically triggered by a specific event (a lead form submission, a demo request, a proposal sent) and designed to maintain consistent, timely contact with prospects without requiring manual management.
Because most sales require multiple contacts before a decision is made, and manual follow-up is inconsistent. Studies consistently show that the majority of follow-ups happen after the first or second attempt. An automated sequence ensures every prospect receives the full follow-up process regardless of individual salesperson diligence.
A lead form completion, a content download, a demo or consultation booking, a proposal being sent, a meeting taking place without a clear next step, or a deal going inactive in the pipeline for a defined number of days.
A value-building email sequence that provides relevant, useful content between contact points, task reminders for salespeople to make personal contact at key moments and a clear exit point when a prospect converts to the next stage or explicitly disengages.
Typically three to six emails over two to six weeks, depending on the sales cycle length and the nature of the offer. The sequence should add value with each message rather than simply repeating ‘just checking in’ at regular intervals.
By writing the emails in the first person, using the prospect’s name, referencing their specific situation where data allows, and setting sequence triggers that ensure the timing of messages is appropriate to where the prospect is in the buying journey.
By tracking email open rates, click-through rates, reply rates and the rate at which prospects advance to the next pipeline stage after receiving the sequence. A sequence that generates no engagement needs to be reviewed and revised.
Yes, using CRM data and personalisation variables — name, company, sector, specific content they engaged with — to make each email feel more relevant than a generic broadcast. Personalisation variables are embedded in the email template and populated automatically.
A follow-up sequence is triggered by a specific event and is primarily sales-oriented — moving a prospect towards a conversation or a decision. A drip campaign is typically a longer-horizon, content-led sequence intended to build familiarity and nurture a relationship that may not be ready to convert yet.
By ensuring the content is genuinely relevant and useful, by limiting the frequency of messages to what is appropriate for the relationship stage, by including an easy unsubscribe option and by immediately removing prospects from the sequence when they respond.