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A great design is only useful if it can be printed accurately. The gap between a design on screen and a finished physical product is bridged by artwork preparation — and when it's done poorly, the result is costly reprints, missed deadlines, and a finished product that doesn't match expectations.
Print-ready packaging artwork takes your approved design and prepares it for production. Correct colour profiles, accurate dimensions, bleed and safe zone compliance, and all the technical specifications your supplier needs — delivered in a format that goes straight to print without complications.
Print-ready packaging artwork is the preparation of approved packaging design files to meet the technical requirements of the packaging manufacturer or print supplier. This involves ensuring correct dimensions, bleed, die lines, colour profiles, resolution and file formats — producing a complete set of production-ready files that go directly to print without requiring technical correction.
You need this when your sales or marketing collateral is stored inconsistently across different people’s machines and email threads, when team members or regional offices regularly use the wrong version of a piece of collateral, or when reprinting the same item multiple times in small quantities is costing significantly more than a properly managed stock and reorder system would. Collateral management brings order to what is often a chaotic and expensive process.
This service includes an audit of your current print collateral, setup of a centralised collateral management system, version control processes, stock management and reorder management. May include a print-on-demand solution. Delivered as a managed collateral management service with a defined system for storing, accessing and replenishing print materials.
Most marketing companies focus on channels and tactics.
We focus on reaction.
Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.
Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.
The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.
Want to see how this approach works in practice?
The final, technically prepared files for a packaging design — checked for correct bleed, colour profiles, resolution, font embedding, barcode validity and all structural requirements — ready to be submitted directly to the print supplier for production without further amendment.
A design proof or visual shows what the packaging will look like but may not be technically ready for print production. Print-ready artwork has been through a technical pre-press check and is fully compliant with the printer’s submission requirements.
Bleed and safe zone compliance, colour mode (CMYK or Pantone spot colours), minimum resolution (300dpi for raster elements), font embedding or outline conversion, overprint settings, barcode readability verification and structural die-line alignment.
A technical process that tests the barcode in the artwork for scan readability at the correct magnification and minimum contrast. Barcodes that fail this check will not scan reliably at point of sale. Verification should be a mandatory step before final artwork is approved.
A technical drawing (usually a separate spot-colour layer in the artwork file) that shows the cut, fold and crease positions for a flat-pack carton or other structural packaging. The graphic design must be laid out with reference to the die-line.
Pantone colours are standardised physical ink colours referenced by a specific code, ensuring consistent reproduction across different printers and substrates. They are used for brand identity colours that must be consistent, and in packaging printed with a limited colour palette.
The printer may reject the files, request corrections (adding to the timeline) or, in the worst case, produce packaging with errors that only become apparent on the physical print. Proper pre-press preparation prevents costly reprints.
Through a master template structure that defines the fixed design elements shared across the range, with variable areas identified for product-specific information. This ensures consistency while enabling efficient production of each variant.
All stakeholders who have a compliance or quality responsibility for the product — typically brand, marketing, regulatory/legal and operations. Artwork should not be submitted to the printer without written sign-off from all required parties.
Yes. Retaining the native editable files (InDesign, Illustrator) alongside the print-ready PDF enables cost-effective updates. The files should be archived with all linked assets and fonts so they can be reopened without issues in the future.