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Print marketing may not be as instant as digital, but in many contexts it creates an impact that digital channels simply can't replicate. The challenge is knowing where it adds genuine value — and making sure it's working as hard as the rest of your marketing mix.
A print marketing audit reviews your current activity with an objective eye. It examines what you're producing, why, how it's performing, and how well it integrates with your digital channels — identifying where you're getting value from print, and where budget and effort could be better directed.
A print marketing audit is a review of a business’s current print marketing activity — including the materials being produced, the campaigns being run, the print suppliers being used, and how well print integrates with the wider marketing strategy. It identifies what’s delivering value, what’s being produced out of habit, and where investment in print could be better directed.
You need this when you want to reach people through video on YouTube or across the Google Display Network, when brand awareness is a campaign objective alongside direct response, or when your product or service benefits from demonstration or storytelling that a text or image ad can’t deliver. Video campaigns extend your reach into moments where people are actively consuming content rather than just searching.
This service includes YouTube and Google Display campaign strategy, audience targeting, video or display ad creative production, campaign setup and ongoing management. Includes view-through and engagement tracking. Delivered as a managed video and display advertising service with regular performance reporting.
Most marketing companies focus on channels and tactics.
We focus on reaction.
Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.
Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.
The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.
Want to see how this approach works in practice?
A structured review of your current print marketing activity — examining the effectiveness, consistency and cost of printed materials across all channels including direct mail, point of sale, publications, outdoor and collateral — to identify waste, gaps and opportunities for improvement.
The range and quality of existing print materials, consistency with brand standards, effectiveness of print channels currently used, production and print costs relative to alternatives, and alignment between print activity and overall marketing objectives.
Yes, in many sectors. Print remains highly effective for direct mail, local advertising, trade and consumer exhibitions, high-value B2B communications and point-of-sale. The audit determines where print is earning its investment and where it isn’t.
A prioritised assessment of which print materials are performing, which are outdated or off-brand, which channels are worth investing in, where costs can be reduced without sacrificing quality and where new print activity would be commercially justified.
A focused audit covering the main print channels and collateral typically takes one to two weeks. A more detailed review of a complex print programme may take longer, particularly where cost benchmarking and supplier assessment are included.
Yes. Digital print — short-run, on-demand, personalised — and traditional offset printing serve different purposes. The audit should assess which approach is most appropriate for each print application.
Often yes. Audits regularly identify duplicate materials, outdated items still in circulation, inconsistently produced materials from multiple suppliers and channels generating little measurable return.
Samples or files of all current print materials, print supplier cost data, information about how and where each piece is used, and any feedback on print effectiveness from sales or customer-facing teams.
There is significant overlap. A brand audit examines visual consistency across all touchpoints including print. A print marketing audit goes deeper into the functional, commercial and operational effectiveness of print specifically.
Retire and replace them in a planned order of priority. Running with off-brand or outdated materials is worse than running with fewer, better materials. The audit typically provides a phased plan for updating print materials in commercial priority order.