Menu
Paid print media — whether in trade publications, consumer magazines or newspapers — puts your brand in front of an engaged, often highly targeted readership. But without careful planning, it's easy to invest in placements that don't reach the right people or don't deliver the right message.
Paid print media planning takes a strategic approach to selecting the right titles, formats and timings for your advertising. It ensures your media budget is allocated to the placements most likely to reach your target audience at the moments when they're most receptive to your message.
Paid print media planning is the process of identifying, selecting and scheduling advertising placements in print publications — such as magazines, newspapers, trade journals or directories. It involves researching the available titles, assessing their relevance and reach for the target audience, and building a media plan that allocates budget to the placements most likely to achieve the campaign’s objectives.
You need this when you’re running paid campaigns without a clear view of what you’re getting back for every pound spent, when your reporting shows clicks and impressions but not revenue or pipeline contribution, or when you need to justify ongoing paid media investment to stakeholders and can’t currently articulate what return it’s delivering. ROAS analysis turns campaign data into commercial clarity.
This service includes the setup of a ROAS reporting framework, analysis of campaign performance against revenue or pipeline contribution, attribution modelling and regular performance reporting. Delivered as a ROAS analysis report and an ongoing performance measurement service tied to commercial outcomes.
Most marketing companies focus on channels and tactics.
We focus on reaction.
Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.
Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.
The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.
Want to see how this approach works in practice?
The process of identifying, evaluating and booking advertising space in print publications — newspapers, magazines, trade press, directories — that reach your target audience, planning the campaign to maximise the commercial return of the investment.
By matching the publication’s readership profile against your target audience definition. Requesting media packs provides readership data, circulation figures, advertising format options and rate card pricing.
A document produced by a publication for advertisers containing the readership profile, circulation and distribution data, advertising format options and dimensions, rate card pricing and copy deadlines.
By position (cover, inside front cover, full page, half page, quarter page), size of audience and publication frequency. Rates are listed on the rate card but are often negotiable, particularly for first-time advertisers or multiple insertions.
Solus advertising means your ad appears alone in a specific, premium position. Run-of-press means the publisher places your ad where space is available, which is lower cost but less controlled. Position matters for visibility and brand association.
Through a unique phone number, specific URL, QR code or promotional code included in the ad that allows responses to be attributed specifically to that placement.
Display advertising uses designed visual layouts with images and brand elements. Classified advertising is text-based and appears in a defined section. Display has significantly greater brand impact; classified is more cost-effective for specific information exchange.
Copy deadlines vary by publication. Weekly newspapers may have a two to three day lead. Monthly trade publications may close for copy six to eight weeks before the issue date. Booking early is important to secure preferred positions.
Yes. Regional and local press allow geographic targeting. National publications sometimes allow regional editions. Trade publications allow professional sector targeting regardless of geography.
An advertorial is editorial-format advertising that looks like a news article but is paid content. It allows more depth and context than a standard display ad and can be more persuasive for complex or high-involvement purchase decisions. It must be clearly labelled as advertising.