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Products evolve. Ingredients change. Regulations update. Brand guidelines refresh. Any one of these can trigger the need for a packaging amendment — and having an efficient, reliable process for making those changes keeps your products on shelf and your brand consistent.
Packaging amendments and updates handle those changes with care. Working from your approved artwork, adjustments are made accurately and delivered in print-ready format — so the process is as smooth and disruption-free as possible, without compromising the quality of the original design.
Packaging amendments and updates are changes made to existing packaging artwork — such as updating product information, changing a logo or refreshing brand colours. Working from the approved original files, amendments are made accurately and efficiently, with the updated artwork delivered in print-ready format to the same technical standard as the original.
You need this when your print programme runs across the year and you want each piece planned, budgeted and scheduled in advance rather than organised reactively, when print suppliers need lead times you’re regularly failing to give them, or when poor print planning has previously caused rushed production, quality issues or missed deadlines. A print production calendar brings predictability and efficiency to your print activity.
This service includes the development of an annual print production calendar, scheduling of all known print requirements, lead time management with suppliers, budget planning and a review process. Delivered as a managed print production planning service with a forward-looking calendar and regular progress reviews.
Most marketing companies focus on channels and tactics.
We focus on reaction.
Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.
Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.
The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.
Want to see how this approach works in practice?
Defined changes to existing, approved packaging artwork — such as updating ingredient information, revising a claim, changing a product variant name, adding a new certification logo or updating the legal entity detail — without a full redesign.
Regulatory changes requiring updated mandatory information, recipe or ingredient changes, new certifications or accreditations, rebranding of supporting elements, a promotional message or pricing change, or an update to address or legal entity detail.
Through a master template with clearly defined variable areas, a change management log that tracks which amendment was made to which SKU and when, and a structured briefing process that separates mandatory from optional changes.
Amendments are significantly less expensive than redesigns, involving targeted file changes rather than a full creative and production process. However, if the current files are not available or are not editable, the cost of recreating working artwork before the amendment can increase dramatically.
Minor amendments — changing a text element or adding a logo — can be completed and ready for print submission in one to two working days. Amendments requiring regulatory review or multi-stakeholder sign-off may take longer.
Yes. Even a small change should be verified with a revised proof before the amended artwork goes to print production. A proof comparison (tracking what changed between versions) makes the review process quick and focused.
Through a version control system that assigns a version number to each approved state of the artwork and records who approved it, when and for what reason. No older version should be sent to print once a newer version has been approved.
If the amendment was mandatory — updating an ingredient list or a regulatory statement — the packaging may be non-compliant and the product cannot legally be sold. Urgency and severity of each required amendment must be assessed before production is approved.
Sometimes. If the amendment requires structural changes (different size, new panel layout) or if accumulated minor changes have made the existing design inconsistent, a planned refresh may be more cost-effective than continued amendment.
The same stakeholders who signed off the original artwork — typically brand, marketing and any regulatory or legal review function. A simplified amendment sign-off process is appropriate for minor changes; the full process applies for any amendment affecting mandatory information.