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Placing DOOH advertising in the right locations, at the right times, and through the right suppliers requires both market knowledge and buying experience. Without it, it's easy to overpay, to choose sites that don't deliver the footfall you assumed, or to miss the formats that would have worked best.
Media buying coordination handles that complexity. Identifying the most effective placements for your campaign objectives, managing the buying process, and ensuring your spend is allocated to the sites and timeframes most likely to reach and influence your target audience.
Media buying coordination for DOOH is the process of planning and purchasing advertising space on digital out-of-home screens on a client’s behalf. It involves identifying the most strategically relevant screen locations and networks, negotiating placements and pricing, managing the booking process, and coordinating the submission of approved artwork to meet each operator’s campaign activation requirements.
You need this when your retail or office environment needs to communicate something about your brand, values or offering to customers and visitors, when signage is outdated or inconsistent, or when you’re opening a new location and want the physical environment to make a strong first impression. Environmental graphics turn your space into a brand experience.
This service includes environmental graphic design for your office, retail or event space, covering concept development, artwork production, material specification and installation management. May include wall graphics, window vinyl, floor graphics and signage. Delivered as a fully installed environmental graphics scheme.
Most marketing companies focus on channels and tactics.
We focus on reaction.
Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.
Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.
The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.
Want to see how this approach works in practice?
The process of planning, negotiating, booking and managing the purchase of advertising space across print publications, outdoor sites and DOOH placements — ensuring placements are bought at the best achievable value, confirmed and managed through to delivery.
A media buyer sources, negotiates and manages the purchase of advertising space on your behalf. They have relationships with publishers and operators that typically deliver better rates, preferred positions and added value than direct booking.
Through volume commitments, established trading relationships, knowledge of available unsold inventory and the ability to aggregate spend from multiple clients to achieve leverage.
A document that sets out the specific placements, publications, dates, formats, costs and performance targets for an advertising campaign. It provides a framework for booking, managing and evaluating the campaign.
The gross cost is the rate card price before agency commission. The net cost is after commission has been applied. Agencies typically earn 10–15% of gross spend. Understanding whether costs are quoted gross or net is important for accurate budget planning.
By comparing cost-per-thousand (CPM) for reach-based objectives, cost-per-response for direct-response campaigns, and the quality and relevance of the audience delivered against your target profile.
A post-campaign report confirms which placements ran, validates that bookings were fulfilled as contracted, provides audience delivery data available and, where response tracking was in place, summarises the commercial response attributed to the campaign.
Often yes. Most full-service media agencies cover both print and digital channels, enabling a single integrated plan with coordinated placement, budget management and reporting across both.
The percentage of total advertising in a publication or media channel represented by your brand’s placements. A higher share of voice in a relevant publication increases brand familiarity and consideration among its readership.
Through tear sheets (physical copies or PDFs of the published ad in context), broadcast monitoring equivalents for DOOH and confirmation from the publisher. The media buyer should obtain and verify delivery evidence for each booking.