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A sales team without great collateral is working harder than it should. The right materials — well-designed, clearly written, and aligned with your brand — make conversations easier, proposals stronger, and decisions faster.
Marketing collateral design creates the physical and digital materials your team needs to represent your business with confidence. From brochures and sell sheets to capability documents and leave-behinds, every piece is designed to reinforce your positioning and make the case for your business in every sales situation.
Marketing collateral design is the creation of branded sales and marketing materials used to support business development and client communication. This might include brochures, one-pagers, sell sheets, capability documents, folders or leave-behind materials — each piece designed to be consistent with the brand, clear in its message, and useful in the sales or client context it’s designed for.
You need this when you’re sending physical communications to a large or varied contact list and personalisation — by name, location, offer or lifecycle stage — would significantly improve response rates. It’s also relevant when a high-value audience segment warrants the kind of personal touch that a mass-produced print piece can’t deliver, and variable data printing makes individualised physical communication commercially viable.
This service includes the setup of a variable data print programme, covering data preparation, template design, variable element specification and print production management. Delivered as a personalised print production service capable of producing individualised versions of a single print piece at scale.
Most marketing companies focus on channels and tactics.
We focus on reaction.
Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.
Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.
The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.
Want to see how this approach works in practice?
The design of printed or digital materials that support sales, marketing and communication objectives — including brochures, sell sheets, flyers, case studies, capability documents and presentations — that help communicate your offer to prospects and customers.
The materials most commonly requested or most frequently needed in the sales process. For most businesses this is a capability overview document, a product or service brochure and supporting one-pagers for the most important products or services.
By designing from a consistent brand template that defines layout structure, typography, colour palette, image style and the treatment of the brand identity — so new collateral can be produced efficiently without starting from scratch each time.
A brochure provides a broader overview of a brand, a product range or a company’s capabilities. A sell sheet (or one-pager) focuses on a single product or service, communicating the key benefits, specifications and call to action on a single page.
Printed collateral is appropriate where it will be used in person — at events, in sales meetings, as direct mail inserts. Digital-only formats are more efficient where the collateral is distributed by email or downloaded from a website.
When the information it contains is no longer accurate, when the design no longer reflects the brand standards or when the messaging is no longer aligned with the current market position. A planned review cycle prevents outdated collateral from circulating.
By designing from a master layout that satisfies both contexts — with CMYK colour profiles and 300dpi imagery for print, adapted to RGB for digital — and testing the design at the actual size and format in which it will be read.
Clear, benefit-led headlines, a logical structure that guides the reader to a clear conclusion, professional photography or illustration, consistent brand presentation and a specific call to action. Collateral that tries to say everything communicates nothing.
Yes, for straightforward updates to existing collateral types. For new formats, new campaigns or high-stakes materials, professionally designed collateral significantly outperforms self-produced alternatives in quality and impact.
With the specific objective of the piece, the target audience, the key messages in order of priority, any mandatory content, the distribution channel (print, email, web), the format and dimensions required, and examples of collateral you consider effective.