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Sometimes an existing piece of design needs more than a tweak. A layout that no longer works, a structure that's become cluttered, a piece that's grown organically and lost its coherence — these problems require a more considered approach than a minor amendment can provide.
Major revisions take a step back from the existing design and address the underlying issues. Rethinking the structure, improving the hierarchy, resolving the visual problems that have accumulated — so the finished result looks intentional and works as well as a piece designed from scratch.
Major revisions are significant structural or visual changes to an existing piece of design that go beyond minor corrections. They might involve rethinking the layout, rewriting large sections of copy, substantially updating the visual hierarchy or redesigning multiple elements — addressing underlying issues with how the piece communicates rather than simply updating surface-level details.
You need this when signage in your physical environment is outdated, damaged or inconsistent with your current brand identity, when you’re opening a new location and need everything from fascia signs to internal wayfinding to be professionally specified and produced, or when a premises upgrade or refurbishment provides the opportunity to bring all signage up to the same standard. Signage is often the first thing a customer sees before they walk through the door.
This service includes the design, specification, artwork production and installation management for internal and external signage. Covers material selection, supplier management and installation coordination. Delivered as a complete signage solution from design to installed final product.
Most marketing companies focus on channels and tactics.
We focus on reaction.
Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.
Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.
The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.
Want to see how this approach works in practice?
Significant changes to an approved or in-progress design that involve rethinking the creative direction, restructuring the layout, replacing primary imagery, rewriting substantial copy or materially altering the visual hierarchy — going beyond correction of specific elements.
A change in creative direction, new strategic information that requires the design to serve a different purpose, significant stakeholder feedback that questions the fundamental approach, a change of brief mid-project or a design that has been tested and found not to perform.
Major revisions are typically outside the original project scope and are charged separately. If the revision results from a change of brief by the client rather than a failure to execute the agreed brief, additional cost is justified and should be formally agreed before work proceeds.
Through rigorous upfront briefing, a structured concept sign-off before full design development begins and thorough internal alignment before feedback is submitted to the designer. The later in the project a major revision is required, the more disruptive and expensive it becomes.
A major revision retains elements of the existing design — the structure, some visual elements or the concept — and restructures or redirects the approach. Starting again discards the existing design entirely and begins from a fresh brief.
By specifying exactly what is not working and why, what the revised design needs to achieve that the current version does not, which elements if any from the current version should be retained and any new constraints or direction that should inform the revision.
In most cases, yes. The majority of major mid-project revisions stem from an insufficiently detailed initial brief, insufficiently thorough concept sign-off, or failure to align all relevant stakeholders before design development began.
Yes. A major revision requires additional design development time, internal review, client sign-off and any associated production steps. The original delivery timeline cannot be maintained when a significant revision is required mid-project.
By communicating clearly what change has been agreed, why it was necessary, what the revised timeline will be and what the additional cost is. Clear communication prevents the revision from also becoming a relationship issue.
A revised brief or change order documenting the agreed revision, the timeline adjustment and any additional cost — signed off by both parties before the revision work begins. This protects both the client and the designer.