Menu
A double-sided flyer gives you more space to tell your story — without the commitment of a full brochure. The front earns attention. The back earns it further, with supporting detail, additional offers, contact information or a clear next step.
A double-sided flyer design uses that space well. The two sides are designed to work together as a coherent whole, with a visual and messaging flow that guides the reader naturally from first impression to action — making the most of every square centimetre available.
A double-sided flyer is a printed sheet designed on both sides, giving more space to communicate a fuller message, provide supporting detail or include additional calls to action. Available in a range of standard sizes, the design treats each side as part of a coherent whole — with the front designed to attract attention and the back used to provide depth, context or additional offers.
You need this when you’re running paid campaigns but not running any tests, when you’ve had the same ads in market for months without updating them, or when you want to build a systematic process of testing and learning that continuously improves campaign performance over time. Without structured testing, paid media performance tends to plateau rather than improve.
This service includes the design of a structured testing programme across ad copy, creative, audience segments and landing pages, with test setup, execution and results analysis. Delivered as an ongoing test-and-learn framework with regular reporting on findings and performance improvements driven by testing activity.
Most marketing companies focus on channels and tactics.
We focus on reaction.
Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.
Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.
The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.
Want to see how this approach works in practice?
A double-sided flyer uses both sides of the sheet to communicate a fuller message — using the front for maximum visual impact and the primary offer, and the reverse for supporting detail, additional information or a secondary call to action.
The front should do the selling — capturing attention with a strong visual and clear headline. The back should do the supporting — providing the detail a motivated recipient wants after the front has generated interest. They should look like a coherent pair.
Extended product or service descriptions, multiple offers, event schedule details, a map or directions, customer testimonials, social proof, pricing, specifications or a more detailed call to action than a single-sided piece allows.
At volume, the additional cost is relatively modest. For smaller runs, the cost uplift is proportionally higher but usually justifiable if the additional space is genuinely used well.
Silk or gloss coated stocks at 130–170gsm are standard. Silk coated often works better than high gloss for double-sided flyers, as it’s easier to read body copy and reduces glare on both sides simultaneously.
Yes, particularly for direct mail campaigns where a physical response mechanism — a tear-off slip, a Freepost address or a voucher — is part of the campaign mechanic.
To support the main message with additional social proof, FAQs, benefits detail or imagery, and to make the digital call to action prominent again at the bottom of the page. A reader who turns a flyer over is engaged and deserves a clear next step.
Not automatically. A single-sided flyer with a strong, clear message often outperforms a double-sided one that tries to say too much. The additional space is only valuable if there is genuinely useful content to fill it.
Using the second side as an opportunity to add every piece of information about the business rather than as a deliberate, structured extension of the primary message. The back deserves the same editorial discipline as the front.
Gloss or soft-touch lamination adds tactile quality and durability. Spot UV lacquer can highlight specific elements. Rounded corners differentiate the physical format. These options add cost but can increase perceived quality, which matters for premium brands.