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A brochure sits at a different point in the customer journey to a flyer. It's picked up by someone already interested, read by someone already considering. That makes what it says — and how it's designed — critical to whether it moves them closer to a decision.
A bi-fold or tri-fold brochure design creates a format that's both practical and persuasive. Structured to present your key messages in a logical sequence, designed to reflect the quality and professionalism of your brand, and produced to a standard that people keep rather than discard.
A bi-fold or tri-fold brochure is a printed document folded into two or three panels, creating a compact, multi-page format commonly used to present services, products or brand information. The design accounts for the panel structure and fold sequence, using each section to tell a logical part of the story — delivered in print-ready format to the specifications of the intended supplier.
You need this when customer acquisition cost in your paid campaigns is rising without a clear explanation, when competitors appear to be getting better results from a similar budget, or when you want to find specific, evidence-based ways to bring CPAs down without simply reducing spend. Efficiency analysis goes beyond headline metrics to identify where budget is being wasted and where it’s being underutilised.
This service includes an analysis of campaign efficiency metrics across your paid accounts, identification of areas where spend is being wasted or underutilised, and a set of specific optimisation recommendations. Delivered as a paid media efficiency report with prioritised actions and projected impact.
Most marketing companies focus on channels and tactics.
We focus on reaction.
Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.
Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.
The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.
Want to see how this approach works in practice?
A structured, printed document that presents your business, products or services in a format designed for exploration rather than quick scanning — appropriate when your audience needs more information, reassurance and detail than a single-page format can provide.
A bi-fold creates four panels (a folded A4 sheet opens to reveal a double-page spread). A tri-fold creates six panels (a sheet folded in thirds). Bi-folds suit spacious, visual layouts; tri-folds are better for organising structured information across multiple sections.
When the information needed fits within six to eight panels without feeling cramped. Folded brochures are lighter, cheaper to produce and easier to distribute than multi-page booklets, making them suitable for point-of-sale, events and direct mail.
A compelling cover that communicates who you are and why you matter, a clear value proposition, an overview of your products or services, social proof (testimonials, case studies, client logos), a clear call to action and contact information.
The cover panel is most important — it must earn the right for the recipient to open it. Inside panels should flow from overview to detail to proof to call to action. The back panel typically carries contact details and may include a secondary offer.
170gsm to 250gsm coated stock (gloss or silk) is standard. Uncoated stocks suit brands with a more tactile or editorial aesthetic. Lamination and finishing options add quality to the overall feel.
Design typically takes one to three weeks depending on scope. Print production adds five to ten working days from artwork approval. Total lead time from brief to delivery is typically four to six weeks.
Yes. A digital PDF version can be created from the same artwork as the print version, adapted for on-screen reading. Interactive PDFs with clickable links and video embeds extend the brochure beyond what the print version can do.
Based on your realistic distribution plan — events attended, sales team requirements, direct mail volumes and website downloads — with a sensible buffer. Brochures that date quickly should be printed in shorter runs to allow more frequent updates.
Useful, well-written content, high-quality photography and design, and production values that signal quality. A brochure produced to a high standard is more likely to be retained and shared than one that looks like a low-cost placeholder.