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Paid advertising can deliver fast, measurable results — but only when it's built on a clear understanding of what's already happening. Without an audit, money gets spent on campaigns that underperform, targeting that misses, and structures that were built for a different version of the business.
A PPC discovery and audit examines your existing paid activity with fresh eyes. It identifies wasted spend, missed opportunities, structural issues and quick wins — giving you a clear, honest picture of where your ad budget is going and how to make it work significantly harder.
A PPC discovery and audit is an in-depth review of an existing paid advertising account — across Google, Meta, LinkedIn or other platforms. It examines campaign structure, targeting, bidding strategy, ad creative, landing pages and conversion tracking to identify where budget is being wasted, where performance is falling short, and what changes would have the greatest impact on results.
You need this when your current digital presence makes it harder than it should be for a local customer to find, contact or reach you, when your website isn’t optimised for mobile or for local search terms, or when customers have mentioned finding you difficult to locate online. A local digital audit identifies exactly where the barriers to local discovery exist and gives you a prioritised plan to address them.
This service includes a full audit of your local digital presence across all relevant channels, identification of the key barriers to local customer discovery, and a prioritised action plan. Delivered as a structured local digital audit report with clear, ranked recommendations for improving visibility and performance in your target area.
Most marketing companies focus on channels and tactics.
We focus on reaction.
Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.
Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.
The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.
Want to see how this approach works in practice?
A structured review of your existing paid advertising activity — or your readiness to begin — examining account structure, campaign settings, keyword strategy, bidding approach, landing pages and historical performance to identify where budget is being wasted and where opportunity exists.
Wasted spend on irrelevant or overly broad keywords, poor quality scores suppressing ad performance, ineffective bidding strategies, misalignment between ads and landing pages, missing conversion tracking and campaigns structured in a way that limits optimisation.
If you have an existing account, the audit reviews its performance and structure. If you’re starting from scratch, a discovery process assesses your objectives, audience, competitive landscape and readiness for paid advertising before any campaigns are built.
A thorough audit of an active account typically takes three to five working days. Larger accounts with multiple campaigns and significant historical data may take longer.
Read access to your Google Ads and/or Meta Ads account, your website analytics data, your conversion goals, your commercial objectives and context about your business model, customer journey and previous advertising experience.
A prioritised set of recommendations covering immediate fixes, structural improvements and longer-term strategic changes — providing a clear roadmap for improving account performance, not just a list of problems.
Yes. A good audit assesses whether budget is sufficient to compete in your target market, whether it’s being deployed across the right campaigns and whether the current spend level is limiting or distorting performance data.
A monthly review tracks ongoing metrics against targets. An audit is a deeper structural examination that looks at how the account is built, whether the foundations are correct and what systemic changes would improve performance. Audits are periodic; reviews are ongoing.
Not necessarily. Pausing campaigns stops the data collection that makes the audit most useful. In most cases, campaigns continue to run during the audit unless they’re demonstrably wasting significant budget.
Wasted spend on broad match keywords with no negative keyword list to filter irrelevant traffic. This single issue is responsible for a significant proportion of avoidable budget waste across the majority of advertising accounts reviewed.