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A good reputation is only useful if you can demonstrate it — and without clear reporting, it's easy to lose sight of how your online perception is actually changing over time.
Reputation reporting gives you a consistent view of how your business is being talked about across the platforms that matter. It tracks volume, sentiment and trends — helping you understand the impact of your reputation management activity and giving you the information you need to keep improving.
Reputation reporting is the regular monitoring and analysis of how a business is being perceived online. It tracks review volumes, average ratings, sentiment trends and platform-by-platform performance — providing a consistent view of how the business’s online reputation is evolving and what actions are needed to maintain or improve it over time.
You need this when your business operates across multiple towns, cities or regions and you need each location to be independently visible in local search, when your national presence is strong but your local rankings vary significantly by area, or when you’re opening new locations and want each one to be discoverable from day one.
This service includes a multi-location local SEO strategy, individual Google Business Profile optimisation for each location, location-specific landing page development or optimisation, and a citation management programme across all locations. Includes monthly performance reporting per location. Delivered as a coordinated local SEO programme scaled across your full location portfolio.
Most marketing companies focus on channels and tactics.
We focus on reaction.
Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.
Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.
The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.
Want to see how this approach works in practice?
The regular measurement and analysis of your business’s online reputation — covering review volumes, ratings, sentiment trends, platform performance and competitor comparison — presented in a structured report that informs management decisions.
Review volume and growth by platform, average rating by platform and overall, response rate and average response time, key sentiment themes from the period’s reviews, competitor comparison and a prioritised set of actions arising from the data.
Monthly reporting provides sufficient frequency to identify trends and respond to emerging issues without creating unnecessary overhead. Quarterly summary reports are useful for senior stakeholders who need context rather than operational detail.
The marketing team leads on action. Senior leadership needs a summary picture. Customer-facing operational managers benefit from the feedback themes relevant to their team. The right distribution depends on the organisation’s structure.
Yes. Review monitoring platforms such as BrightLocal, Podium and ReviewTrackers generate automated reports that can be sent to relevant stakeholders on a schedule. These should be supplemented with human interpretation of the data.
By identifying recurring themes in customer feedback — positive and negative — and using them to inform operational improvements. Reputation data often surfaces service issues or standout strengths that internal quality processes don’t capture.
Yes. If reviews mention staff by name or reference specific locations, reputation reporting can highlight which people and places are generating the most positive feedback — useful for recognition and understanding what best practice looks like.
Sentiment analysis categorises the tone of reviews as positive, negative or neutral and identifies the topics most frequently mentioned. It transforms large volumes of qualitative text into manageable data that can be tracked over time.
By creating a visible, measurable record of how the business is perceived over time. When reputation metrics are included in team or leadership reporting, customer experience becomes as accountable as other business performance measures.
For most businesses, Google rating and the review volume underpinning it is the most visible and commercially significant metric. But the trend — whether the rating is improving or declining — matters more than the absolute number at any given point.