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Local marketing is about more than just being nearby. It's about being visible, relevant, and trusted in the specific communities and areas where your customers actually live, work and make decisions.
A local marketing audit gives you an honest picture of where your current activity is falling short. It examines your local visibility across search, directories, social and physical presence — identifying the gaps and opportunities that a broader marketing audit would miss, and giving you a foundation for genuinely effective local growth.
A local marketing audit is a comprehensive review of how a business is currently performing across the marketing channels and touchpoints that influence its visibility and reputation within a specific geographic area. It examines local search performance, Google Business Profile, review presence, directory listings, and any physical or community-based marketing activity — identifying gaps, inconsistencies and opportunities for improvement.
You need this when you want your event to generate marketing value beyond the day itself, when you have speakers, sessions or conversations worth sharing with a wider audience, or when your content budget would go further if event-generated material was repurposed across channels. Content capture is the bridge between an event that impacts the people who attend and one that extends your reach and influence long after the day is done.
This service includes pre-event content planning, on-site photography and/or video capture, post-event editing and delivery of a content asset pack for use across marketing channels. May include social-ready cuts, long-form session recordings and written content derived from event activity. Delivered as a content library created from the event, available within an agreed timeframe post-event.
Most marketing companies focus on channels and tactics.
We focus on reaction.
Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.
Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.
The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.
Want to see how this approach works in practice?
A local marketing audit is a systematic review of how your business appears, performs and is perceived across all local marketing channels — covering local SEO, Google Business Profile, directories, reviews, local advertising and competitor positioning in your area.
Inconsistent business information across directories, missing or underoptimised Google Business Profile content, gaps in local keyword visibility, unmonitored or unanswered reviews, and local competitors outperforming you in channels you’re not currently using.
Any business that relies on customers from a specific geographic area — including retail, hospitality, professional services, healthcare, trades and multi-site businesses — where local visibility directly drives footfall, calls and bookings.
You receive a prioritised set of recommendations covering quick wins and longer-term improvements, with context to understand why each issue matters and what commercial impact fixing it is likely to have.
A thorough local marketing audit typically takes one to two weeks, depending on the number of locations and complexity of the existing local presence. A targeted rapid audit focused on the highest-impact areas can be completed faster.
A local marketing audit focuses specifically on geographic visibility — how easily customers in your area can find, choose and contact you. It covers channels like Google Business Profile, local search rankings, citation consistency and local reviews.
Ideally yes, because performance varies by location. A multi-location audit identifies both common issues affecting all sites and location-specific problems that require individual attention.
Yes. Much of local marketing drives people from online discovery — a Google search, a map listing, a review platform — to a physical visit or phone call. The audit examines how well that journey is served and where conversion is being lost.
Access to your Google Business Profile, any existing analytics accounts, your primary service areas, a list of all trading locations and any current advertising or local marketing activity.
An initial full audit establishes the baseline. A lighter-touch review every six to twelve months ensures your local presence remains competitive as your business, local market and Google’s local ranking factors evolve.