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Not all leads are created equal — and the raw number of contacts captured at an event rarely tells the whole story. Understanding the quality of those leads, and where they sit in the buying journey, is what turns event data into a useful sales asset.
Lead quality analysis looks beyond volume. It assesses the relevance, intent and sales-readiness of the contacts generated, helping your team prioritise follow-up and focus their energy on the conversations most likely to convert into real business.
Lead quality analysis is the process of evaluating the contacts captured at an event to assess their commercial potential. It examines factors such as job title, company size, expressed interest and buying intent to determine which leads are most likely to convert — allowing the sales team to prioritise their follow-up effort on the opportunities most likely to result in real business.
You need this when speakers or facilitators are a critical part of your event but you don’t have the time or expertise to identify and approach the right people, when you need a specific type of expertise or profile that your existing network doesn’t include, or when you’ve been let down by speakers in the past and want a managed process with appropriate backup in place.
This service includes the identification and briefing of appropriate speakers or facilitators, management of speaker communications and logistics, preparation of speaker briefing documents, and on-the-day support. May include talent fee negotiation and contract management. Delivered as a fully managed speaker programme with all confirmed participants briefed and prepared for the event.
Most marketing companies focus on channels and tactics.
We focus on reaction.
Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.
Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.
The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.
Want to see how this approach works in practice?
It’s the process of identifying, approaching, contracting, briefing and managing speakers and facilitators for your event — ensuring they’re well-prepared, properly briefed and set up to deliver at the standard the event requires.
Through your existing network, speaker bureaus, industry associations, LinkedIn and research into who is currently speaking and writing about the topics most relevant to your theme. The best speakers are chosen for the value they’ll deliver to your specific audience, not just their name recognition.
This depends on the speaker and the event. High-profile keynote speakers typically command fees. Industry practitioners and thought leaders may speak in exchange for the opportunity, the audience or the profile. Emerging voices often speak without fees. The budget and the desired quality of the lineup need to be balanced.
Event context and objectives, audience profile and size, session topic and angle, format and duration, technical requirements, slide deadline and format, Q&A approach, promotional commitments, code of conduct and payment terms if applicable.
The chair or moderator is responsible for managing session timing on the day. Speakers should be briefed in advance about timing expectations, and a clear signal system — card, light or screen — should be agreed for warning and stopping speakers who exceed their allocation.
A speaker rehearsal is a pre-event session where speakers run through their presentation in the event space or virtual environment, test their slides, audio and video, and practise transitions. For any event where technical quality matters, rehearsals are non-negotiable.
Yes. A facilitator’s role is to draw out insight from a group — managing discussion, ensuring all voices are heard and steering the conversation toward productive outcomes. This is a distinct skill from presenting, and the best facilitators are specifically trained for this role.
The ability to hold an audience’s attention, navigate the event agenda with ease, manage transitions between sessions gracefully, handle the unexpected without obvious distress and reflect the tone and values of the organising brand. Not all experienced speakers make good hosts.
A contingency plan — developed at the briefing stage — includes potential backup options for each session and a protocol for communicating changes to delegates. Backup speakers, panel substitutions or format changes are all options that should be considered in advance.
Yes. Particularly for brand, reputation and content risk. Reviewing a speaker’s recent talks, checking for content that conflicts with your brand values and seeking references from other events they’ve spoken at are all sensible steps before confirming a speaker.