Menu
The platform your email programme runs on affects everything — from what you can automate and how you segment, to how your campaigns look and how accurately you can measure their impact.
Email platform setup takes care of the technical foundations. It ensures your chosen platform is configured correctly from the start — with the right domain authentication, list structure, tracking, and integrations in place — so you can hit the ground running with a setup that's built to perform.
Email platform setup is the technical process of configuring your chosen email marketing platform so it’s ready to send campaigns effectively. This includes authenticating your sending domain, setting up your list structure, configuring tracking, establishing unsubscribe processes, and connecting any integrations required — ensuring everything is in place before your first campaign goes out.
You need this when you have trading events or seasonal promotions coming up and need the supporting email creative to be ready in advance. It’s also relevant when your internal team doesn’t have the capacity or design resource to produce high-quality email creative to a deadline, or when past campaigns have underperformed and you want professionally crafted creative to improve results.
This service includes the creative concept, copywriting and design of email campaigns for specific trading events or seasonal promotions. Covers the full email creative — subject line, preview text, header, body copy, imagery and call to action — produced to your brand standards and ready for deployment. Delivered as HTML-ready email creative compatible with your platform.
Most marketing companies focus on channels and tactics.
We focus on reaction.
Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.
Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.
The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.
Want to see how this approach works in practice?
Email campaign creative covers all the visual and written elements of a marketing email — the subject line, preview text, header image or visual, body copy, calls to action and any other content within the email itself. Good creative makes people open, read and act.
Clarity, relevance and curiosity are the three most effective drivers of open rate. The subject line should tell the reader what’s in the email or give them a compelling reason to find out. Length matters too — most subject lines are cut off after 40 to 50 characters on mobile.
It depends on your brand and audience. Text-led emails often feel more personal and perform well for B2B and service businesses. Image-heavy emails work well for e-commerce and product promotion. Most effective emails use a considered balance of both.
Clearly, specifically and action-first. ‘Download the guide’ outperforms ‘Click here’. ‘Book your free consultation’ outperforms ‘Get in touch’. A single primary call to action typically outperforms multiple competing ones.
Typically one primary call to action supported by no more than two or three secondary links. Too many links dilute focus and make it unclear what you want the reader to do. Simplicity increases conversion.
It should be consistent with your brand identity but doesn’t need to replicate your website. Emails have different layout constraints and user behaviours. The priority is that the email feels unmistakably like your brand while being optimised for the email environment.
By building emails using mobile-responsive design — a single-column layout, large enough text, touch-friendly button sizes and images that scale correctly on small screens. Over 60% of emails are opened on mobile, making this a non-negotiable standard.
Preview text is the short line of text that appears in the inbox after the subject line, before the email is opened. It’s valuable real estate that many brands leave generic or empty. Good preview text complements the subject line and increases open rates.
Yes. A clear unsubscribe mechanism is a legal requirement and, counter-intuitively, a list health tool. Subscribers who want to unsubscribe will do so one way or another — making it easy means they unsubscribe rather than marking the email as spam.
Templates should be reviewed annually. Campaign creative should feel fresh with each send. If the same design and layout has been used for many months without change, testing a new approach is likely to produce a performance improvement.