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Online Brand Guideline

Your complete brand guidelines hosted and accessible online, anytime

Brand guidelines are most effective when they're easy to access. A printed document gets lost. A PDF gets buried in inboxes. An online brand guideline lives where your team and partners can find it — instantly, from anywhere. Hosting your guidelines online means everyone is always working from the latest version. It removes the guesswork, reduces inconsistency, and makes it easy to bring new suppliers and team members up to speed without lengthy briefing sessions.

What Is Our Online Brand Guideline Service

An online brand guideline is a digital version of your brand documentation, hosted on a webpage or platform that anyone can access via a link. Rather than sharing PDF documents that become outdated and get lost, your brand rules live in one online location — always up to date, always accessible, and easy to share with new team members, agencies and suppliers.

Why Choose Our Online Brand Guideline Service

You need this when multiple people or organisations regularly access and apply your brand guidelines, when your guidelines are frequently out of date by the time they’re shared, or when you find yourself repeatedly sending the latest version of a PDF to different stakeholders. It’s particularly useful for businesses with internal marketing teams, multiple agencies, or a wide network of suppliers who all need to reference the same set of standards.

What's Included In Our Online Brand Guideline Service

This service includes the design and build of a hosted, password-protected or publicly accessible online platform where your brand guidelines are stored and accessible. It covers the migration of existing guidelines content into the platform, structure and navigation design, logo and asset download functionality, and an admin interface for making updates. Includes initial setup, content population and access management configuration.

A brand guideline locked in a drawer is just a document. One hosted online is a living standard — accessible to everyone who represents your brand, updated the moment something changes, and impossible to accidentally misplace. The best brands aren't just well defined. They're consistently applied.

Harry Morrow, Director - We Do Your Marketing

Why We’re Different

Most marketing companies focus on channels and tactics.
We focus on reaction.

Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.

Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.

The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.

Want to see how this approach works in practice?

More About How We Work

Online Brand Guideline Prices

Helpful resources, expert guidance, and tools to support your Marketing decisions.

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Frequently Asked Questions About Online Brand Guideline
We have complied a list of questions that are often asked about Online Brand Guideline and how it can help your business. If you can’t see the answer to a question you have, please contact us today!
It’s a hosted digital environment where your brand guidelines are stored, organised and made accessible to anyone who needs them. Rather than distributing a PDF that quickly becomes outdated, it gives everyone access to a single, always-current version of your brand standards.
Access can be configured to suit your needs — fully public, password-protected, or with different permission levels for different user groups. Internal teams, agencies and suppliers can all be given the appropriate level of access.
Yes. Most online brand guideline platforms include an asset library where approved logo files, fonts, templates and other brand assets can be downloaded directly. This eliminates the need to chase files from a central point.
Updates are made in the platform and are immediately visible to everyone who accesses it. There’s no need to redistribute a new PDF or chase down old versions — the platform is always current.
Most platforms are designed for non-technical users. An admin interface allows you to update content, add new sections, manage assets and control access without needing developer support.
A PDF is static and quickly becomes outdated. An online platform is live, searchable, interactive and always current. It also allows direct asset download, usage examples and embedded links — functionality a PDF can’t provide.
Yes. The platform is branded to your own visual identity, so it feels like an owned resource rather than a generic tool. This reinforces the brand standards it contains.
Many platforms support multiple sections or user groups, allowing you to tailor what different audiences see — for example, showing suppliers a focused set of usage rules while giving your design agency access to the full system.
Setup and content migration typically takes two to four weeks depending on the volume and complexity of your guidelines. Training on the admin interface is included so your team can manage it from day one.
Ongoing support can be arranged on a retainer basis and typically covers content updates, additional sections as your brand evolves, user management and technical maintenance. The level of support is agreed at the outset.