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Logo Amendments

Thoughtful refinements to your existing logo while preserving brand recognition

Your logo carries the weight of your brand's first impression. But logos shouldn't be static forever — and sometimes, a targeted amendment is all it takes to bring yours up to date. Logo amendments refine rather than replace. Whether it's adjusting proportions, refreshing a colour, modernising a typeface, or improving how it reproduces across different formats, the goal is to make your existing mark work harder — without losing the recognition you've already built.

What Is Our Logo Amendments Service

Logo amendments are targeted changes to an existing logo rather than a full redesign. This might involve adjusting proportions, refreshing a colour, modernising a typeface, improving scalability across different sizes, or creating additional versions for specific use cases. The aim is to improve the mark’s performance while preserving the brand recognition already built around it.

Why Choose Our Logo Amendments Service

You need this when your logo has specific problems — it doesn’t scale down well to small sizes, it looks poor on dark backgrounds, it uses a typeface that feels dated, or its proportions feel off compared to competitor brands. You also need it when a brand refresh has updated your colours or typography but the logo hasn’t been updated to match, creating an inconsistency across your materials.

What's Included In Our Logo Amendments Service

This service includes a review of the existing logo, identification of specific issues to be addressed, and revised artwork that resolves those issues while preserving the recognisable elements of the existing mark. It covers adjustments to proportions, spacing, weight, colour or form as required. Delivered as updated logo files in all necessary formats with a summary of changes made.

Amending a logo isn't starting over — it's editing intelligently. The equity in a mark comes from familiarity, and familiarity is worth protecting. The goal isn't to make it different. It's to make it better, without losing what already works.

Harry Morrow, Director - We Do Your Marketing

Why We’re Different

Most marketing companies focus on channels and tactics.
We focus on reaction.

Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.

Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.

The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.

Want to see how this approach works in practice?

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Logo Amendments Prices

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Frequently Asked Questions About Logo Amendments
We have complied a list of questions that are often asked about Logo Amendments and how it can help your business. If you can’t see the answer to a question you have, please contact us today!
An amendment is a targeted change to an existing logo — adjusting proportions, refining letterforms, updating a colour, correcting a spacing issue or adapting the mark for a specific use case — rather than a full redesign from scratch.
If your logo is fundamentally sound and the issue is specific and technical, an amendment is usually the right approach. If the logo no longer reflects the business, feels dated at a strategic level or carries negative associations, a new logo is more appropriate.
Yes. The purpose of an amendment is to fix specific issues while preserving continuity with the existing mark. Changes are made with care to ensure the logo remains recognisable.
All the same formats as a new logo — vector formats for print, raster versions for digital, and variants for different background colours. If any existing formats are missing, these are produced at the same time.
Most amendments can be completed in one to two weeks, depending on the complexity of the change and the number of revision rounds involved.
Yes. This is one of the most common reasons for logo amendments. Small-size versions are often simplified or adapted to improve legibility, which may also result in a dedicated icon or favicon variant.
Ideally yes, over a reasonable transition period. The most important materials — website, social profiles, email signatures, stationery — should be updated promptly. Less frequently used items can be updated at the next print run.
Yes. Colour specification issues — where a digital colour translates poorly to print — are a common amendment. Correct CMYK and Pantone specifications are established and applied to all logo variants as part of the process.
In many cases the logo can be recreated in vector format from a high-quality image, and the amendment made from there. This is a common starting point when original source files are unavailable.
If you have brand guidelines, yes — they should be updated to reflect the amended logo. This is typically a straightforward update that can be handled as part of the amendment project.