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Brand Guideline Amendments

Expert updates and refinements to keep your brand guidelines current and consistent

A brand guideline is only valuable if it stays relevant. As your business evolves, so should the rules that govern how your brand is presented — and keeping those guidelines accurate is what makes them useful in practice. Brand guideline amendments ensure your documentation reflects where your business is today. Whether you've refreshed your visual identity, adjusted your tone of voice, or expanded into new markets, updating your guidelines keeps everyone aligned and your brand looking intentional, not outdated.

What Is Our Brand Guideline Amendments Service

Brand guideline amendments are updates made to an existing set of brand guidelines to reflect changes in your business. This might include updating logo versions, revising colour specifications, adjusting tone of voice guidance, or adding new sections to cover channels or formats that weren’t part of the original document. The result is a set of guidelines that accurately reflects your brand as it stands today.

Why Choose Our Brand Guideline Amendments Service

You need this when your existing brand guidelines no longer accurately reflect your business — whether because you’ve launched new services, updated your visual identity, changed your tone of voice, or simply because the original document has become outdated. If you regularly find yourself making exceptions to the guidelines, or if new team members struggle to apply them consistently, the guidelines need updating.

What's Included In Our Brand Guideline Amendments Service

This service includes a review of your existing brand guidelines document, identification of elements that are outdated or no longer accurate, and a full update to reflect current logo versions, colour specifications, typography, imagery style and tone of voice. Delivered as a revised and redesigned PDF with a summary of changes made and rationale for each update.

A brand guideline is only powerful if it stays relevant. Markets shift, businesses grow, and the rules that once defined your identity can quietly become the thing holding it back. Updating your guidelines isn't admin — it's how you protect the consistency your brand has worked to earn.

Harry Morrow, Director - We Do Your Marketing

Why We’re Different

Most marketing companies focus on channels and tactics.
We focus on reaction.

Before selecting platforms, formats, or media spend, we define how your audience thinks, feels, and decides. We use behavioural psychology to understand what will capture attention, build trust, and motivate action — then choose the channels that best support that outcome.

Every channel we use has a clear purpose, a defined role, and a measurable objective. Nothing is done “because it’s popular” or “because it’s expected”.

The result is marketing that feels natural to engage with, works across multiple channels, and is designed to deliver meaningful, long-term results.

Want to see how this approach works in practice?

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Brand Guideline Amendments Prices

Helpful resources, expert guidance, and tools to support your Marketing decisions.

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Frequently Asked Questions About Brand Guideline Amendments
We have complied a list of questions that are often asked about Brand Guideline Amendments and how it can help your business. If you can’t see the answer to a question you have, please contact us today!
An amendment typically covers reviewing the existing document, identifying the specific elements that need updating, making those changes and producing a revised version. The scope depends on how much has changed since the original was created.
If the core brand strategy and identity are still sound but specific elements — a logo update, new colours, an updated tone of voice — have changed, an amendment is usually the right approach. A full replacement is warranted when the brand itself has fundamentally changed.
Yes. Provided the source files are available, amendments can be made to guidelines created by any agency or designer. If source files aren’t available, the affected sections can be rebuilt to match the existing format.
Amendments can be scoped to a specific section — tone of voice, colour palette, digital usage guidelines — without necessarily revisiting the whole document. This keeps costs proportionate to the actual scope of change.
Minor amendments can often be turned around in one to two weeks. More extensive revisions involving multiple sections or a significant restructuring of the document will take longer.
Where source files are available, yes. The aim is always to produce a seamlessly updated document rather than one that looks like it has been patched. If the original design was poor, an amendment can also be an opportunity to improve the overall presentation.
Yes — an updated guidelines document only has value if the people who need it are using the latest version. Part of the handover process should include a plan for communicating the changes to relevant stakeholders and suppliers.
Yes. An online brand guidelines platform solves the version control problem by ensuring everyone always accesses the current version from a central source. This is particularly useful for businesses with large teams or many external partners.
That’s a common scenario and a straightforward amendment. The logo section would be updated with the new artwork, usage rules revised if needed, and all application examples updated to show the new logo in context.
Old versions should be archived rather than deleted, so there’s a record of how the brand evolved. All active versions in circulation should be replaced, and any online or shared locations where the old document was stored should be updated.