Who are Multipad and what were they looking for?
MultiPad is a company that makes iPad case solutions designed and manufactured in the UK by Protechnic Ltd and specifically aims to provide cost-effective, secure and effortless transport of your IT devices.
They approached us about organising a social media campaign to create an online presence showing off their products and brand.
Content Plan
We started off by making a content plan of what we are going to post and when we are going to post them. We looked at what days we wanted to post and what sort of things we would want to post on those days.
Developing Ideas
We started by making out background, adding an interesting shape over the top and adding the MultiPad logo to make the graphic branded. Next we added the title that tells anyone who sees the image knows what the post is about. After this we add the images to show off to show off the products in this case but usually we use images that are relevant to the post. Lastly we add any extra text whether that is main body text or just small lines of descriptive text.
Final Graphics
These are some examples of some finished graphics for the Social Media campaign.
Sign Off
We made sure that the client was happy by sending them a sign off sheet which includes the day it will be posted, the week that it would be posted in the schedule, a custom caption, relevant hashtags and the custom graphic that correlates.
Going Live
These are an example of what the live posts look like from LinkedIn – these posts were also posted on Facebook and on Google my Business. Using multiple platforms to get more of a reach.
Summary
- Custom Graphics
- Branded Social Media Graphics
- Conversion First Social Media Campaign