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New Leads

Fuel Your Growth With Fresh Opportunities

New Leads is about generating interest from potential customers who haven’t yet connected with your business. It’s an essential but not stand-alone part of an effective marketing strategy — when paired with presence and nurture, it helps convert awareness and relationships into sales and new business opportunities.

PRESENCE

NURTURE

NEW LEADS

These 3 areas then can be put into a simple formula.

PRESENCE + NURTURE + NEW LEADS = CONSISTENT SUSTAINABLE RESULTS

Adding more of any area should help your businesses grow by either making introductions easier with greater presence, looking after your customers by nurturing them, boosting upsells and repeat sales or increasing the lifetime value of a customer. The new leads element should help to bring people directly into your business when someone is ready to purchase or someone who you can convince to make a purchase with a great sales process.

What Is It?

New leads is the most obvious area to focus on when developing your marketing, but it’s often prioritised over other areas. In truth, new leads is important but, no more important than presence and nurture. When and only when new leads is combined with the other two areas, does your marketing machine really starts to work!

What Channels Does This Work Well For?

Marketing On Social Media, Marketing Within A Physical Location (Store), Directly Marketing To A Consumer/Business Person, Marketing Through Events, Paid Advertising, Partner Marketing and Referrals

Social Media Marketing

Social Media Marketing