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Formulating Your Campaign

Crafting your campaign means aligning your goals, audience, channels and timing into a strategic plan that drives measurable impact.

Aim

Define clear marketing goals and identify the audience you want to reach.

Archetype

Clarify your brand personality, values and the way you communicate.

Where

Select the most effective channels and platforms to reach your audience.

When

Plan the timing and cadence of your campaigns for maximum impact.

Reaction

Track performance, measure results and optimise based on real responses.

DISC Profiling

Use the DISC model to tailor messaging and connect more effectively with your audience.

Formulating Your Campaign

Aim

Archetype

Where

When

Reaction

DISC Profiling

Core Channels

Branding

Website

Plan Your Campaign

Online Channels

Search Engine Optimisation (SEO)

Advertising (PPC)

Social Media Marketing

Email Marketing

Offline Channels

Print

Local Marketing

Sales

Events Marketing

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Project Work

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