Personality Type (DISC Profiling) in Marketing

Formulating Your Campaign: Archetype Personality Type (DISC Profiling) Part of the archetype element of the We Do Your Marketing Way Understanding How Your Audience Thinks, Decides & Responds DISC is a behavioural profiling model used to understand how individuals approach decisions, communication, and change. In marketing, DISC allows you to adapt messaging to the emotional […]

Market Segmentation

Formulating Your Campaign: Archetype Market Segmentation Part of the archetype element of the We Do Your Marketing Way While DISC explains how a person thinks, segmentation explains who they are in society and how they exist within the marketplace. Segmentation allows businesses to divide large audiences into smaller, highly specific groups based on shared characteristics. […]

Reaction

Formulating Your Campaign: Reaction Step 5 of the We Do Your Marketing Way Marketing is not just about delivering information — it is about triggering a reaction. People take action when: They feel something They understand something They trust something They fear missing something They want something enough Every decision is the result of a […]

When

Formulating Your Campaign: When Step 4 of the We Do Your Marketing Way Once you know what you are promoting (Aim), who you are targeting (Archetype), and where your campaign will live (Where), the next critical factor is timing. Even the strongest campaign will fail if it appears: At the wrong time of year At […]

Where

Formulating Your Campaign: Where Step 3 of the We Do Your Marketing Way Once you understand your aim and your archetype, the next critical decision is where your campaign will live. The same message delivered on the wrong channel will fail — even if the psychology and creativity are perfect. Channel selection determines: Who sees […]

Archetype

Formulating Your Campaign: Archetype Step 2 of the We Do Your Marketing Way Once your campaign’s aim is defined, the next step is to understand who you are targeting. Archetype is about deciphering how people think, behave, decide, and respond. Without this step, campaigns become generic, inefficient, and emotionally disconnected from the audience. On this […]

Aim

Formulating Your Campaign: Aim Step 1 of the We Do Your Marketing Way Before you can build an effective campaign, you must first define exactly what you’re trying to achieve. Your aim shapes every decision that follows — from who you target, to the channel you choose, to the emotion you want to trigger inside […]