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Guide Created September 2022

Understand Your Google Ads Marketing Activity

Unlock Clear Insights, Smarter Decisions & Better Campaign Performance

Get a complete, visual view of how your Google Ads campaigns are performing — all in one place. Our Google Ads Analytics Dashboard is designed to bring your key metrics together into a user-friendly interface so you can easily understand impressions, clicks, costs, conversions and trends without data overload. By linking Google Ads with analytics data, you’ll see exactly what’s working, what needs attention and where you have opportunities to improve ROI and grow conversions. With real-time visibility and simple reporting, making data-driven decisions has never been easier.

Ads Dashboard

Your Google Ads Dashboard brings your campaign performance into one place so you can easily see what’s happening and make smarter decisions about your advertising.

It gives you a visual overview of key metrics and trends so you don’t have to sift through raw data or multiple reports — everything you need to understand your campaign’s activity is laid out clearly for you.

Why Use a Dashboard instead of Google analytics

Using a dedicated analytics dashboard makes understanding your marketing performance far easier than working directly inside Google Analytics. Instead of navigating complex menus, reports and technical metrics, everything you need is presented clearly in one place — with visual charts, simple summaries and the most relevant data highlighted for you. An all-in-one dashboard removes noise and confusion, helping you quickly see what’s working, spot issues early and make confident decisions without needing specialist analytics knowledge or spending hours digging through raw data.

See The Full Demo Dashboard

Choose Date

Here you can adjust the time period for which the website is being viewed.

Ads Performance Overview

These stats allow you to see the following in clear numbers.

  1. Impressions – This is the total number of people who have seen the ads.
  2. Clicks – This is the total number of people who have clicked on the ads.
  3. Click Through Rate – This is the percentage of people who have clicked the ads.
  4. Impression Share – This is the total percentage of impressions your ad is receiving from the selected keywords.
  5. Avg. Cost Per Click – How much each click costs you.
  6. Cost – How much these ads have cost within the last period.

These numbers are based on the timescales within the top right and are compared to the previous period.

Number Of Clicks From Ads

This is the graph of the number of people who have clicked on the ad and visited the landing pages within the time period set in the top right. 

This is useful for understanding traffic patterns within the data. For example, less clicks on the weekend because there are fewer shoppers.

Cost For Each Click

This is the graph of how much each click is costing you day by day within the time period set in the top right.

This should help you to see whether the ad is performing well or not.

VS Competitors

This table will allow you to see how your website compares to your competitors within the same subset of keywords you are targetting within the time period set in the top right.

  1. % Of Impressions – This is the total percentage of impressions your ad is receiving from the selected keywords.
  2. % Ads Cross Over – This is the percentage of times their ads have been shown at the same time as your own.
  3. % At The Top Of Page – This is the percentage that your website is shown as the first ad result.

Being able to see how well your ads are doing vs your competitors will allow you to benchmark your ads.

Number Of Clicks From Ads (Granular)

This data table allows you to see the individual performance of each keyword.

  1. Clicks – This is the total number of people who have clicked on the ads.
  2. Avg. Cost Per Click – How much each click costs you.
  3. Impressions – This is the total number of people who have seen the ads.
  4. Click Through Rate – This is the percentage of people who have clicked the ads.
  5. Cost – How much these ads have cost within the last period.

These numbers are dependant on the timescales set within the top right.